Akamai Marketing

JUNE 28, 2009

Hawaii is celebrating its 50th year as a state this year, the Weiner mobile started in 1936, making the Weinermobile the older of the two. Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. The Oscar Myer Weinermobile makes an appearance in Hawaii this week.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

JANUARY 1, 2015

At a City of Honolulu sponsored hackathon, a citizen developed a mobile app, DaBus, which adds functionality to the bus system with GPS tracking and to the minute updates on bus schedules and locations. Think: In order to encourage app usage, a mobile “Geeks on the Bus” tweetup/kick-off event was planned.

Case Study 100

Case Study Study Storify Products 100

Akamai Marketing

DECEMBER 22, 2011

Social and mobile integration: Businesses will have to begin to think about how and when people are consuming content and engaging on social platforms. We’ll have to think more about how what we post appears and engages mobile users. 49% of people use their smart phones to do social networking.

Social Media 217

Social Media Trends Smart Phone ROI 217

Akamai Marketing

SEPTEMBER 10, 2013

So have mobile phone companies, which is why your obsessed with checking your email on your phone. Turns out that we all have deep motivations and when they’re triggered, we take actions that we didn’t even plan to take. We act almost instinctually.

Cost 161

Cost Crowdsourcing Smart Phone Apple 161

Akamai Marketing

FEBRUARY 9, 2011

ComScore suggests that the reason for decline in this area is increased reliance on mobile communication such as texting and if you’ve ever seen a 15 year old send a 30-word text in less than 5 seconds, this won’t be a surprise to you. Mobile apps aren’t going away – people love their ease of use.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

DECEMBER 28, 2012

Kawasaki also covers ways to mobilize communities such as KickStarter and IndieGoGo. But throughout the book, Kawasaki provides examples of how his social community made the book better, during each phase. From crowdsourcing feedback to yes, marketing, the Kawasaki discusses how to leverage an active social community.

Review 121

Review Publishing Crowdsourcing Focus Group 121