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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing.

Sports 281
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Twitter Spaces has a pretty compelling value proposition.

B2B 306
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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Serious disconnect there.). Anyway, on to the list! List of Corporate Social Strategists for 2011.

List 155
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Leicester City: A Tale Of Success, Social Media Affinity, And Crisps

Audiense

Leicester winning the league triggered an 86% increase in normal Twitter activity in the UK… #havingaparty pic.twitter.com/vGTmtqwq2E. — Twitter UK (@TwitterUK) May 2, 2016. The first brand we found not associated with sport or entertainment was Samsung Mobile, who are followed by 5.84% of Leicester’s followers.

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Back From The Dead: Updates From The Blog Grave

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Microsoft , Misc. Back From The Dead: Updates From The Blog Grave | Subcribe via RSS Back From The Dead: Updates From The Blog Grave June 2nd, 2010 Posted in Microsoft , Misc. I’m a Senior MVP Lead for Microsoft Office. More to come!

Microsoft 140
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Back From The Dead: Updates From The Blog Grave

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Microsoft , Misc. Back From The Dead: Updates From The Blog Grave | Subcribe via RSS Back From The Dead: Updates From The Blog Grave June 2nd, 2010 Posted in Microsoft , Misc. I’m a Senior MVP Lead for Microsoft Office. More to come!

Microsoft 140
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The Rise of Trollmarketing and Trashtweeting on Business Social Media

Laurel Papworth

Cup from Microsoft. Brand Hate The Other Guy – Microsoft vs Google. Good old Microsoft – that bastion of brand love and customer happiness ratings [sarcasm]- vs Google. Good old Microsoft – that bastion of brand love and customer happiness ratings [sarcasm]- vs Google. Microsoft doesn’t.