Direct Marketing Observations

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It’s Not About Social Anymore

Direct Marketing Observations

Mobile and Tablet computing. Dell in so many words has admitted it and Microsoft with its rollout of its own tablet to compete directly with Apple has validated it. As we hurdle into 2013 and beyond, watch for the mashup of mobile and social to escalate even more, with mobile leading the way.

Mashup 176
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10 social sites you might have missed

Direct Marketing Observations

Though you will have to download Microsoft’s Silverlight to really see it in all of its glory. It’s essentially a mobile advertising and lead generation tool for real estate sales and marketing professionals. I haven’t supplied you with a post that directs you to some cool social sites lately, for that I apologize.

Sites 170
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The Problem with the Social Web

Direct Marketing Observations

“Download out mobile app and receive valuable benefits&#. Recently I read where, First it was AOL, then it was Microsoft, then it was Google and now it’s Facebook. . “We have a Twitter account, follow us we may say something insightful&#. “Come see our Facebook page and fan/like us&#. See what I mean?

Patterns 162
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Social Media is the Back Channel for Teen Angst

Direct Marketing Observations

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. Education education high school mobile communications social media' The paper is titled, The Drama! Teen Conflict, Gossip, and Bullying in Networked Publics.

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The Rise of Mobile Media and the Fall of Advertising Media [Infographic]

Direct Marketing Observations

Infographic presented by 2D barcode service Microsoft Tag.

Mobile 166