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Microsoft and LinkedIn: A Primer for Social Marketers

Simply Measured

When I heard the news that Microsoft is set to acquire LinkedIn for $26.2 This is the perfect match for both the Microsoft brand and the LinkedIn brand. Now, let’s break down the facts of this acquisition, the implications for Microsoft and LinkedIn, and what it means for you as a social marketer. How will LinkedIn help Microsoft achieve this mission?

Apparently There Will Be No More Mobile Innovating At Microsoft

Bill Hartzer

Apparently there will be no more mobile innovation at Microsoft. Well, at least that’s the impression you get if you look at the domain names that Microsoft did not renew. Microsoft, obviously on purpose, has chosen not to renew this group of domain names, as they will soon be available for anyone to register: innovateonmobile.com. innovateonmobile.net.

Microsoft Office for Android and iOS? Adobe holds the answer.

Josh S Peters

I recently read an interesting article on The Guardian about  Microsoft releasing apps for the iPad. The Guardian article points out several times that Microsoft’s biggest driver behind any play here would be revenue. For a solution, Microsoft doesn’t have to turn much farther than Adobe who is already working hard to capture the mobile working crowd.

What Microsoft Taught Me About Self Promotion

Spin Sucks

learned that lesson during my 13 years at Microsoft. Nevertheless, during the years at Microsoft, I learned to regularly note and promote my achievements. Microsoft is, by and large, a male-dominated culture. He had worked at Microsoft for a time, though we never worked together, and I had never met him before. left Microsoft in 2007, but my reputation may never leave.

Microsoft is Finally Achieving What it Set Out to Do With Passport - the Key is Consistency

Stay N' Alive

Back in the year 2000, before "the cloud" was even a marketing term, Microsoft launched a product known as "Passport", a product touted to be the end-all-be-all of identity services that developers could integrate into their products for identity and storage of personal information. It's safe to say that Microsoft, like Marty of "Back to the Future" was ahead of his time.

50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Revenue from mobile content will reach $40 billion in 2012, and $65 billion by 2016.

Is Your Website Prepared For Mobile Traffic?

Small Business Mavericks

One of the biggest changes in Internet use over the last two years has been the traffic coming from mobile users. It was interesting to read statistics this week related to the income of Microsoft and Apple over the past 12 months. What really stood out was the sale of iPhones – they alone accounted for over half of Apple’s income, with the total surpassing Microsoft’s income from all sources for that same period. And that was just Apple iPhones, you can probably triple those numbers for all mobile devices sold during the same period. It should be.

The Only Screen That Matters

Twist Image

We used to talk about three screens (TV, computers and mobile), but we''re closing in on the one screen world. Our speed and connectivity is only going to increase, and all of this has been validated in what I consider to be the most jaw-dropping stat that I have been exposed to in 2014: The rise of smart connected devices relegates PC to an accessory for mobile. The PC will be the new accessory to mobile as smartphones become the first and primary computing device for many.'' Responsive doesn''t mean that it will interact and engage in a mobile-first way. microsoft.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. The 10-year Microsoft veteran is also a graduate of Harvard Business School. Carrie played a key role in launching the enterprise-wide integration of social & mobile recruiting, breaking some of the traditional boundaries of HR in the process.

Does QR stand for Quasi-Ridiculous? (an analysis)

Convince & Convert

And marketers are buying it in bulk. I’m as guilty (probably more so) than you, as we included 22 Microsoft Tags (QR’s urbane, proprietary cousin) in our book The NOW Revolution. So before you take your mobile efforts to QR-ville, make sure you understand when, why, and how it makes sense. And indeed, given the increasing ubiquity of smart phones ( 41% in the U.S. Design.

LinkedIn - A Newer Professional Social Network?

Twist Image

Within that one hour flight, Microsoft acquired LinkedIn for over $26 billion dollars. If Facebook is our social network, is Microsoft now our professional social network? We write a ton on Facebook, but shortly the world's largest online social network is predicting that it will be entirely mobile and - probably - all video. microsoft. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed:  . Listen here.

Laying Off Microsoft

Jason Yormark

There was  no question really when Microsoft offered.  Hell, Microsoft throws away millions of dollars on everything you could imagine.  But I handled it with grace, dignity and patiently waited as I knew in time as I would eventually find my way back in the halls of Microsoft. This isn’t a knock on Microsoft, I just find myself more drawn to competing products. 

The Year Of More

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Through mobile (which are GPS-enabled) and other innovations, there will be a much bigger push to deliver services to the consumer where they physically are in much more effective ways. From Amazon , Google / Android , Microsoft , RIM (hopefully) and maybe even Facebook , our lives (and briefcases) will continue to get filled up with new, different and interesting devices. microsoft. mobile. It sounds a little incredulous to say this when we're in a world that is struggling for stability. More social. Will this trend stop in the future? More global. More local.

Is Google+ the Next Big Social Media Site for Business?

The Social Media Incubator

Google+ is getting a lot of attention right now due to the “rivalry&# between Google and Facebook, which is heavily partnered with Microsoft.  Back around 1997 or so, when Bill Gates was testifying in his antitrust lawsuit with Netscape (remember them?) he said that Microsoft Windows/Office was on the verge of obsolescence at any given moment because in “the future&# we won’t install software on our computers or even require a computer – just an Internet enabled device. Melberg has recognized Google for upping the competition. have more to worry about.

Does Google Deserve More Credit?

Geoff Livingston

For example the Glass Project promises to make augmented reality via mobile phone connectivity a reality. If you ask me, though, Google deserves much more credit for everything it does online, especially compared to its competitors like Facebook, Twitter, Microsoft and Apple (umm, maps?). Sometimes I think Google deserves more credit. It’s not an isolated incident. Google+.

What Is Code?

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It's for you to understand what lies beneath these words, your website, that mobile application, Facebook , YouTube and more. Its magic has been stripped away. I can talk to someone who used to work at Amazon.com or Microsoft about his or her work without feeling a burning shame. for mobile, Beverly Hills for finance programmers, and all of Orange County for Windows. There microsoft. mobile. mobile application. Every Saturday, I share links with good friends , Alistair Croll and Hugh McGuire. Alistair is more a techie, data and modern-day philosopher.

Where The Boys (And Girls) Are

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Mobile is small. According to Business Insider and their chart of the day today, Microsoft's Windows Compared To iOS And Android , the number one operating system (by a massive landslide) is still Microsoft Windows. The real shift that we're going to see is from desktop versus mobile. What we learned from yesterday's Blog post is that consumers are spending much more time with their mobile than other media channels. This is also why they're not putting a lot of dollars into mobile, even though consumers are spending more time there. microsoft.

How Will Project Glass Impact Marketers?

Geoff Livingston

Google Project Glass promises to take ubiquitous mobile Internet access and layer unprecedented information into our day-to-day existence. Scheduled for release in 2014, Project Glass holds so much promise Apple and Microsoft have competing projects. If successful, Glass will render the mobile phone irrelevant. We can pull our heads out of our mobile phones.

This Isn’t the Microsoft it Used to Be – My Full Circle Journey and Why I’m Back Again

Stay N' Alive

You may remember my scathing blog post denouncing my Xbox 360 and swearing I was leaving Microsoft.  I still feel that way about my old Xbox 360.  It was a piece of junk.  I sold it, sold all the games, and sent my Windows 7 machine with Windows Media Center on it to the scrap pile. The fact is Microsoft used to create junky hardware and software, and being big and experiencing growing pains they got lazy and stopped competing in a lot of the consumer market.  My old Xbox 360 died 4 times and they still weren’t willing to give me something better. Enter the new Microsoft.

Digital, Social, Brands in 60 Seconds [Infographic]

Puzzle Marketer

If you search inside of Facebook it automatically populates with web results powered by Microsoft’s Bing. Email Marketing Mobile Marketing Online Advertising Social Media blogging content facebook google marketing posts social media tweetsI recently attended a digital marketing conference where they showed this very interesting infographic as a slide in their presentation.

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The End Of The Smartphone

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Beyond patent debates and legacy OEM manufacturers struggling to keep up, Apple and Android have set a furious pace as brands like Amazon , RIM , Microsoft and others continue to evolve from a personal computer business into a smartphone/tablet offering. Do you think they're going to let Samsung , Nokia or even Microsoft leap ahead? To date, there are no clear winners in the realm of mobile marketing. microsoft. mobile device. mobile marketing. year of mobile. By all accounts, it is already happening. Sounds creepy? Most new technology does.

App of the Week: CloudOn

The Social Media Incubator

This week’s app helps you manage all of your Microsoft Office files. Apps Mobile Apps Mobile Tips CloudOn Dropbox file sharing Google Drive Microsoft Office SkyDrive Whether you want to see a word document, a spreadsheet, powerpoint presentation, a PDF or even an image, you can view it and share it using CloudOn.

Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. His Below is a transcript of some Q&A that I captured with Romi …. 1) What is your vision for Microsoft and Digital Marketing? The Microsoft Digital Marketing suite covers many but not all of the aspects of the digital marketing. 

Are Parents Really Naming Their Kids After Pokemon Characters?!

Twist Image

With all of these trillions of dollars, we're going to need faster mobile devices. It was announced this week that "a broad set of technology advances is poised to transform what today's smartphones and other wireless mobile devices can do -- ushering in high-resolution video and fully immersive, 3-D environments. And Samsung recently showed how a car traveling at 25 kilometres per hour could maintain a gigabit-per-second connection as the car moved in and out of range of mobile transmitters called base stations." App of the week: Microsoft Pix. . microsoft.

Just Another Screen

Twist Image

This is a story about devices: NPD figures that 10 percent of homes now have at least one Internet-enabled TV (though I bet that only a minority of them are actually plugged into the Web), and we're seeing a steady increase in the use of Web-video peripherals, like Blu-ray players, Apple TV s and Microsoft Xbox 360 s." Mobile devices and TVs connected to the Internet are making the PC a relic. microsoft. mobile device. Is TV becoming just another screen? In my next book, CTRL ALT DEL (out in May 2013), there is an entire chapter titled, The One Screen World.

Social Media News Ticker: Edit Your Facebook ‘Look Back,’ LinkedIn Kills ‘Intro,’ Twitter Debuts Data Grant Program

The Realtime Report

LinkedIn to kill its “Intro” email product months after launch – ‘Intro,’ a mobile service that hooks LinkedIn profile information into a user’s mobile email application, is ending less than six months after launch (re/code). Facebook. Twitter. LinkedIn. Foursquare. Any social media updates that we missed this week? Let us know in the comments below.

The New Electricity

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You can't click a trackpad without seeing some kind of chart that compares the growth of the Internet and mobile connectivity to traditional media channels. In the past few weeks, we've seen both Microsoft and Google come forward with their own tablets in an attempt to dethrone the iPad. Now, with the latest iPad sporting retina display (offering resolution that is superior to print), blazing computational speed and mobile connectivity for LTE and 4G networks, it seems like no other tablet manufacturers would even come close. microsoft. mobile. mobile carrier.

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Your Media Is Controlled By A Handful Of Companies (Yes, Even The Internet)

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Digital Marketing professional and venture capitalist, Darren Herman , ran some quick numbers and here's what he uncovered: " the digital media ad spend (search, display, mobile, etc) is controlled by Google , Yahoo , AOL , Facebook , and Microsoft. With Facebook at $1.86B in advertising revenue (excluding virtual currencies/goods) for 2010, it puts them at right behind Microsoft but ahead of AOL. microsoft. What happened to The Long Tail ? What happens in a world after Here Comes Everybody ? Apparently, not much. We had a dream. What's trending? It wasn't mass.

A Confederacy Of Patent Dunces

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With Apple and Microsoft developing mobile devices (smartphones and tablets), it made perfect sense for Google to follow suit (and they struggled with their own iterations of Android devices). It cost Microsoft $8.5 The end of mobile marketing (before it even gets started). My jaw hit the floor today while reading the article, Mobile patent fees a 'tax for being on the Internet' , which was featured in the The Globe And Mail 's law page. It turns out that if your brand sends out a text message with a Web link in it to a mobile device, you are sunk.

The Era Of Exponential Marketing

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We'll look at things like mobile adoption and it's always with a linear perspective. As is Microsoft , Amazon and a bunch of other hardware manufacturers ( Acer , Samsung , etc.). They're thinking about ways to make their websites and mobile sites tabloid-friendly. microsoft. mobile. mobile adoption. mobile apps. Most everything we look at in the marketing realm is linear. It wasn't too long ago that several brain trusts were telling me that smartphone adoption was at 28% one year and expected to grow to around 32% the following year. amazon.

3 Things About Facebook

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While the company has deep challenges ahead of it (like getting a better grip on marketing opportunities and truly creating a more comprehensive mobile strategy), if you're at all interested in marketing and media, do yourself a favor and spend some time reading, watching and thinking about this. Beyond a world where Microsoft doesn't even make it to the final four, it may appear (on the surface) that Facebook just snuck into this list against those behemoths. microsoft. mobile strategy. For some, it's easy to write off Facebook as the online social network du jour.

Copying Apple

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The Microsoft store. have no issue or bone to pick with Microsoft. When I first came across a Microsoft store, I literally, looked at my watch to see if it was April Fool's Day. From the wood paneling and white walls to the merchandising and how the staff is dressed, it was clear to me that Microsoft wanted to feel like Apple. Kudos for Microsoft. have no opinion on Windows Mobile. microsoft. microsoft store. windows mobile. It's like an itch that you just can't scratch. Something has been bothering me, lately. It's not overt.

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What Can We Expect From Digital Media This Year?

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This year, we will all stop thinking about mobile as a "scaled-down" version of the Web-based Internet. Mobile is the primary way to connect for many, and the PC will be relegated to an even deeper second place as an accessory to the mobile experience. So, expect new channels and platforms that are mobile first (like Snapchat and Instagram ) and watch some of the legacy Web browser based behemoths (think Facebook , YouTube and LinkedIn ) to be become much better on a mobile device than a Web browser. App of the week: Microsoft Selfie. microsoft selfie.

A great opportunity for Nokia that no one has mentioned…

The Way of the Web

For a full and complete analysis of how far Nokia have floated up the creek without any propulsion, Tomi Ahonen is as comprehensive as ever in his figures, predictions, and critical analysis of Microsoft and Nokia CEO Stephen Elop. Here’s where Nokia, Microsoft and Windows Phone 7 could nail it: Microsoft posted record quarter profits for Q4 last year, and record annual profits of $69.94

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4 Web Browsers for Android Devices

Idaconcpts

In the old days it was Microsoft Explorer or the highway. And that was before we knew what mobile computing was all about. Nowadays with smart phones all the rage, it is time to think about which browser we really want on our Android mobile computing device. So it is of course natural that they make a mobile version. Opera Mobile web browser. Firefox.

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Electronics, Devices, Mobile. •  Jussi-Pekka Erkkola – Digital Marketing Manager at Nokia. •  Marcy Cohen – Sr. Manager of Customer Success and Community Program at Cisco WebEx Technology group. •  Steven Tedjamulia – Head of Social Commerce Innovation at Dell. •  Alison Bolen – Editor, blogs and social content at SAS Institute. •  Marty Collins – Director of Emerging Media at Microsoft. •  Mark Yolton – Senior Vice President – SAP Community Network at SAP. •  Brian Ellefritz – Sr. Here you go. Serious disconnect there.). Anyway, on to the list! link]. Share this on Bebo.

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T-Commerce And The Rise Of Tablet Shopping

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Think about this question another way: does the rise of the tablet make for a different shopping experience when compared to the desktop or mobile Web? Look no further than Microsoft 's leap back in hardware production with their upcoming tablet, Surface. I'm less confident in Microsoft and Google's attempts at cracking the penetration that Apple 's iPad is having, simply because both the Surface and Nexus 7 are making their debut with wi-fi only. The key to tablet's success and growth is intrinsically tied to the mobile connectivity. microsoft. mobile device.

This Week in Social Media

Social Media Marketing

In addition to that at-a-glance summary of our teams' global social media activities, the newsletter also includes a series of links about current events and trends in the worlds of technology, social media, mobile, marketing and communications in order to keep the wider team up to date on changes, newsworthy items, and content that might be useful in their jobs. That shouldn’t be a shock.

An Easter Surprise, Using QR Codes for Instant Sampling

Convince & Convert

In fact, we included 22 Microsoft Tags (similar to QR codes) in The NOW Revolution, so we could direct readers to a treasure trove of additional resources that expand and enhance the book. mobile mobile marketing QR Codes Which wichI’m a big fan of QR codes and similar technology. The fastest growing chain in the U.S. But now I have. And it was GOOOD. Well played.

From Atoms To Bits To Atoms

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Manufacturing from your desktop may sound as crazy as Microsoft co-founder Bill Gates did when he said close to forty years ago that a computer would be on every desk. As many businesses grapple with Internet and mobile technology, the Maker movement may well change the entire landscape as we begin a new dawn in manufacturing. microsoft. Something amazing happened this past Sunday. spacecraft launched from Cape Canaveral, Florida and is on its way to the International Space Station carrying close to one thousand pounds of supplies. Welcome to the era of Makers. apple.