Social Media Strategery

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Enterprise 2.0 Success is About the Players, Not the Field

Social Media Strategery

Over the last few years, I’ve seen dozens of failed wikis, blogs, microblog platforms, forums, and idea management deployments, and I’m sure I’ll see many more. Secondly, I know that because of these failures, these organizations will most likely write off social media behind the firewall as some sort of snake oil.

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Enterprise 2.0 Isn’t About Social Business, It’s Just About Business

Social Media Strategery

” She went on to say that instead of talking about social media, social business, building communities and why your organization needs to use blogs, wikis, and microblogging, you should be talking about increasing sales, increasing productivity, and cutting costs. Last night, while flying home from the Enterprise 2.0

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Justifying Social Media to the Big Wigs

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 I won’t stop preaching that social media isn’t about the tools. Jason’s first point above is one that I’ve been harping on with my colleagues since I started our social media practice.

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Learn to Walk Before You Run | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Learn to Walk Before You Run Sun, Nov 2, 2008 Enterprise 2.0 , Social Media Image courtesy of Flickr user karen.j.ybanez “Why aren’t people using it?

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Drive for Show, Putt for Dough – a Lesson for Enterprise 2.0 Platforms

Social Media Strategery

implementation – be it a wiki, a blogging platform, discussion forums, microblogging, or Sharepoint – fail miserably because they forgot to focus on the fundamentals. vendor out there offers a similar set of features – blogging, microblogging, wiki functionality, profiles, tagging, search, etc. Everything looks great.

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Mr. Popularity and Your Enterprise 2.0 Community

Social Media Strategery

Take five minutes and do a quick search of your organization’s blogs, microblogs, wikis, and forums that are available behind your firewall – and then let me know what the most popular topics are. This makes your communities far more social media and technology-oriented than your organization really is.

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What Kind of Online Community Do You Have Behind Your Firewall?

Social Media Strategery

As CIOs and Chief Knowledge Officers bring tools that have been used on the Internet – blogs, wikis, microblogs, profiles – behind the firewall, they tend to expect the same results. "We'll So, if you're deploying social tools internally, what kind of community is your organization creating?