Enterprise 2.0 Success is About the Players, Not the Field
Social Media Strategery
OCTOBER 10, 2011
Over the last few years, I’ve seen dozens of failed wikis, blogs, microblog platforms, forums, and idea management deployments, and I’m sure I’ll see many more. Secondly, I know that because of these failures, these organizations will most likely write off social media behind the firewall as some sort of snake oil.
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