Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Technology.

Social Media 230

Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

JANUARY 26, 2011

Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to. It used to be said that any publicity is good publicity. Let me explain ….

Social Media 213

Social Media Microblogging B2B Journal 213

Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook.

Social Media 227

Social Media Microblogging StumbleUpon Digg 227

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. What’s your Social Media diet?

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Buzz Marketing for Technology

JANUARY 25, 2012

So what does this mean for marketers and for major brands in an era of social media? This can’t be solved with typical social media software. This doesn’t come from reading tweets everyday about your brand it comes from analytics of all forms of social media – blogs, microblogs, social networks and forums.

Microblogging 187

Microblogging Trends Forums Apple 187

Buzz Marketing for Technology

OCTOBER 5, 2011

We created a custom audience based on social data from blogs, microblogs, social networks, and forums. The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data. To do this, I asked our research analysts at Networked Insights to study what marketers talk about.

Quantcast 188

Quantcast Data comScore Microblogging 188

Buzz Marketing for Technology

SEPTEMBER 15, 2009

Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. I think as Social Media marketers we have to get better at training. Tags: social media.

Collaboration 100

Collaboration SocialCast SocialText Lurker 100