article thumbnail

The sea change in Twitter sentiment

Direct Marketing Observations

Tags: Twitter david binkowski hubspot marc meyer Marketing microblogging social media Social Media marketing todd defren.

Sentiment 189
article thumbnail

Twitter Social Listening Guide 101

Keyhole.co

That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. So, it’s evident that brands aren’t shying away from amplifying their marketing efforts on the microblogging site. billion in ad revenue in 2022.

Twitter 59
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media for the Boardroom

Buzz Marketing for Technology

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. And from there analyzed and tracked the changes in volume and sentiment for each topic by quarter.

article thumbnail

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

blogs, microblogging sites, social networks, etc.). and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Its monitoring covers blogs, message boards, forums, microblogging sites, wikis, media sharing sites, social networks, online classifieds and review sites.

SM2 202
article thumbnail

The Blogosphere is Thriving

Mindjumpers

Just as there are trending topics going on on the microblogging platform Twitter that show sentiment and tell a story of what is being talked about, the same can be said about the blogosphere. The blogosphere in many ways reflect public opinion and influential bloggers are part of forming the public debate. Girl power.

article thumbnail

Why Investors Need to Use Social Media

Convince & Convert

What began as a humble microblogging platform has evolved in recent years to become the most instantaneous news hub on the planet. As well as using Twitter to react immediately to fresh news stories, investors can also use the platform to predict future market movements based on growing interest or sentiment in a particular area.

article thumbnail

Journalist Social Media Usage Increases, Concerns About.

Adam Sherk

A similar difference exists for microblogging sites like Twitter. The flip side to that is that not everything gleaned from monitoring social media activity is accurate or reliable. Newspaper journalists were the most likely to report using no social media tools (21%).