Four Areas that Digital Marketers Need to Continue to Focus On
Direct Marketing Observations
MARCH 19, 2012
Some recent Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors. billion by 2015 up from $3.2 billion in 2010. Focus on the Customer.
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