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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! I presented at Advertising Week and that is the exact topic I wanted to drill into – How to be relevant by using real-time data about your audience!

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Everything You Need To Know About Social Media

Mindjumpers

The report is built on a premise I agree with: that social media is about people and that people in its essence are social beings. Besides going through the different network the report also presents the dos and don’ts of social media and tips on how to use social media to cultivate leads.

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Social Media for the Boardroom

Buzz Marketing for Technology

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool.

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7 Important Steps to Great Business Communication

Mindjumpers

Here, I’m referring to communicating to an audience whether it’s by e-mail, a presentation etc. As mentioned, this is also a structural rule that holds true no matter what your communication is; a memo, phone call, an e-mail, speech, personal presentation etc. Otherwise, the message ends up being ignored.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Social Mention. blogs, microblogging sites, social networks, etc.).

SM2 202
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Journalist Social Media Usage Increases, Concerns About.

Adam Sherk

A similar difference exists for microblogging sites like Twitter. Newspaper journalists were the most likely to report using no social media tools (21%). Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. What Horrible Things Did Time Magazine Do in 1964?

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Book Review: Social Media Marketing

Webbiquity SMM

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

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