The Realtime Report

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Instagram Is Fastest Growing Social Network Worldwide

The Realtime Report

tablets (44%) are the most popular way to access microblogging services (Twitter, messaging apps). Other highlights from the report: excluding China, 80% of respondents had registered Facebook accounts, and 50% were active users. mobile is the most popular way to access social networking sites (66%), vs. PCs and tablets at 64%.

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Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

The Realtime Report

The digital campaign is reaching beyond Burberry’s website to Facebook , Twitter , Google+ , YouTube , Instagram , Pinterest , and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social).

Campaign 189
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88% of Twitter Users Follow At Least One Brand

The Realtime Report

The highlights: 60% of Twitter users access the microblogging platform on mobile devices. Last week’s events revealed several interesting new statistics about Twitter, including information about mobile use and brand engagement on the platform. there are more than 400 million tweets per day. days ( CNET ).

Twitter 169
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China’s Sina Weibo Logs 119M Olympics-Inspired Tweets On Opening Day

The Realtime Report

Sina Weibo, a Twitter-like microblogging platform in China, logged 119 million Olympics-related messages on the first day of the 2012 Olympic Games. Nearly all posts came from China (114 million), with 2.4 million originating in the UK and 2.38 million from the US.