Social Media Strategery

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Enterprise 2.0 Success is About the Players, Not the Field

Social Media Strategery

Over the last few years, I’ve seen dozens of failed wikis, blogs, microblog platforms, forums, and idea management deployments, and I’m sure I’ll see many more. It happens when they are rewarded for sharing information. It happens when they like working with the people around them.

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Drive for Show, Putt for Dough – a Lesson for Enterprise 2.0 Platforms

Social Media Strategery

implementation – be it a wiki, a blogging platform, discussion forums, microblogging, or Sharepoint – fail miserably because they forgot to focus on the fundamentals. vendor out there offers a similar set of features – blogging, microblogging, wiki functionality, profiles, tagging, search, etc. Everything looks great.

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Enterprise 2.0 Isn’t About Social Business, It’s Just About Business

Social Media Strategery

” She went on to say that instead of talking about social media, social business, building communities and why your organization needs to use blogs, wikis, and microblogging, you should be talking about increasing sales, increasing productivity, and cutting costs. Last night, while flying home from the Enterprise 2.0

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Mr. Popularity and Your Enterprise 2.0 Community

Social Media Strategery

Take five minutes and do a quick search of your organization’s blogs, microblogs, wikis, and forums that are available behind your firewall – and then let me know what the most popular topics are. Let’s do an experiment.

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What Kind of Online Community Do You Have Behind Your Firewall?

Social Media Strategery

As CIOs and Chief Knowledge Officers bring tools that have been used on the Internet – blogs, wikis, microblogs, profiles – behind the firewall, they tend to expect the same results. "We'll "We'll have our own Wikipedia!" " Or Facebook…or Twitter – you name it.

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Justifying Social Media to the Big Wigs

Social Media Strategery

Use an open source microblogging service like Yammer or QikCom. If your organization already uses Instant Messaging, microblogging offers the potential to turn those one-on-one conversations into group collaboration. Think of it like an IM platform where every IM you send is open to everyone else in the network.

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Learn to Walk Before You Run | Social Media Strategery

Social Media Strategery

Before rolling out ANY type of social media application, whether it’s blogs, or a wiki, or microblogging, make sure that you do an assessment of your user culture first. Yammer is a microblogging application similar to Twitter, only it’s focused on businesses. Are they rewarded or punished for collaborating?

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