Mindjumpers

AUGUST 6, 2012

If you have further interest in the new product, it’s right now possible to sign up for a webinar on the 14 th of August with Mike Lewis on Social Scoring, The Missing Link to Social Marketing ROI. Similar Posts: Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper].

ROI 199

ROI Klout Data Influencer 199

Waxing UnLyrical

MARCH 11, 2015

With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. Our understanding of PR metrics needs a paradigm shift, though. And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world.

Metrics 100

Metrics How To Discount Analytics 100

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. White papers. I also include here one hour per week for basic metrics and reporting (which includes blogging, chunky content, social media, and official social outposts). Agency Outposts & Metrics = $720.

Content 131

Content Marketing Cost Metrics 131

Convince & Convert

JULY 29, 2012

” white paper. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars.

ROI 140

ROI Social Media Social CRM Survey 140

Pam Moore

SEPTEMBER 7, 2016

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. Our agency, Marketing Nutz , gets contacted every day by business leaders who fell for vanity metric tactics and strategies. How to Get Your Social Marketing Budget Approved (white paper).

Social Media 60

Social Media Tips Marketing Social Networking 60

Webbiquity SMM

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. A similar percentage also use webinars. MediaPost ). MediaPost ).

B2B 110

B2B Social Media Marketing Survey 110

SocialFish

APRIL 5, 2011

This quarter we had regular meetings, made numerous introductions, and helped NAHB think through a variety of issues–from monitoring to benchmarking and metrics dashboards. We worked with Avectra to publish a white paper on Social CRM for Associations. This is a big project. Feedback has been overwhelmingly positive.

Review 150

Review Social CRM Module Consultant 150

Hootsuite

MAY 31, 2023

What metrics should we track to measure social media success? Repurposing content Looking to turn a white paper into an Instagram post? Want a synopsis of your last webinar to share on LinkedIn? Try using prompts like: Create a three-month social media strategy for an organic snack company. How often should we post?

Social Media 140

Social Media HootSuite How To URL 140

Sprout Social

MAY 18, 2016

For instance, webinars or eBooks that specifically talk about how your product works. Some marketers make the case that free resources like toolkits, eBooks, white-papers and webinars should be considered lead generation instead of demand generation. We frequently run these types of webinars at Sprout. dEMkCctEWE.

Strategy 83

Strategy Marketing Report Resources 83

Webbiquity SMM

JANUARY 2, 2013

79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). ( Marketing Charts ). Marketing Charts ).

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. You may host most of these materials on your website, but some, like a webinar done over Zoom, perhaps, can live elsewhere.

Tips 98

Tips Content HootSuite UGC 98

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Let’s say you have a white paper for download on your site.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. Perhaps they signed up for one of the webinars you promoted on LinkedIn, or they’ve downloaded one of your handy whitepapers. Case studies.

Social Media 118

Social Media How To Metrics B2B 118

Rebekah Radice

JANUARY 9, 2017

White papers. For example: once you’ve tested how webinars work for you, then move onto the next idea. Webinars (Live and Recorded). Webinars are a fantastic way to build a list and sell to it. My process for webinars is similar to presentations. ( White Papers. Join a webinar.

Template 131

Template Templates Social Media Strategy 131

Buffer Social

NOVEMBER 30, 2016

You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time! Buffer’s Week of Webinars on Digital Marketing. An understanding of metrics used to measure marketing success.

Class 40

Class Skills Social Media Marketing 40

Keyhole.co

JUNE 6, 2023

Double down on educational videos and webinars Navigating the B2B landscape is no small feat. That’s where webinars and videos come into play. Consider producing in-depth webinars that shed light on your products or services. You can measure the success of your B2B content marketing strategies with a variety of metrics.

B2B 52

B2B Strategy Brands Content 52

Rebekah Radice

SEPTEMBER 5, 2017

White papers. Choose a few metrics that are aligned with your goals and track them daily. I suggest you focus on actionable metrics, that help you make decisions. Next, brainstorm your content topics based on the research above. Now it’s time to decide on the type of content you’ll share. Case studies.

Social Media 111

Social Media Strategy Brands How To 111

Rebekah Radice

JANUARY 9, 2017

White papers. For example: once you’ve tested how webinars work for you, then move onto the next idea. Webinars (Live and Recorded). Webinars are a fantastic way to build a list and sell to it. My process for webinars is similar to presentations. ( White Papers. Join a webinar.

Template 60

Template Templates Social Media Strategy 60

Sprout Social

JANUARY 21, 2021

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. Having a goal in mind makes it easier to determine which metrics you’ll use to evaluate what content to include in your curation strategy.

Social Media 142

Social Media Content Report WordPress 142

Rebekah Radice

JULY 30, 2018

White papers. True Social Metrics , is another great tool. True Social Metrics. It’s not enough to randomly share content and hope it produces results. You need to share the type of content that converts lookie-loo’s into customers. The content formats that convert include: Blog posts. Case studies.

Social Media 121

Social Media Startup How To Case Study 121

Rebekah Radice

SEPTEMBER 5, 2017

White papers. Choose a few metrics that are aligned with your goals and track them daily. I suggest you focus on actionable metrics, that help you make decisions. Next, brainstorm your content topics based on the research above. Now it’s time to decide on the type of content you’ll share. Case studies.

Social Media 60

Social Media Strategy Brands How To 60

Convince & Convert

MARCH 18, 2016

If you want to optimize different parts of your content empire for specific calls to action, so in this one we want to collect emails, in this one we want to download a video, in this one we want people to sign up for a webinar, what have you, you can absolutely do that with Uberflip very easily as well. Here are all our webinars.

Marketing 60

Marketing Content eBook Joomla 60

Convince & Convert

APRIL 28, 2010

The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though. The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though. Sore spot with us PR types.)

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Metrics like aggregate daily comments and likes per page and per post, and things like that. Eric: Exactly.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Metrics like aggregate daily comments and likes per page and per post, and things like that. Eric: Exactly.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Oktopost

JUNE 9, 2020

Cultivating a data-driven program, in which advocates see how much impact they’re generating across various metrics (reach, engagement, revenue), can dramatically boost internal employee engagement. If it’s lead generation you’re after, then conversions and MQLs are your go-to metrics. Share Data with Advocates. Content Engagement.

B2B 144

B2B Survey ROI Metrics 144

Pam Moore

FEBRUARY 1, 2016

Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 7 Metrics to Measure Value of Your Content in the Inspiration Age (episode 173). Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Earned, Owned an Paid Media in a Nutshell.

Social Media 113

Social Media ROI How To Marketing 113

Webbiquity SMM

MARCH 29, 2016

One “offer” update: The best offers on social networks are top-of-the-funnel content assets like eBooks, white papers, reports, guides or assessments behind a download form. In terms of organic social media efforts, these will often be operational metrics (i.e.,

B2B 100

B2B Social Media Strategy Marketing 100

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. As mentioned in my post about blog success metrics , if you cover a very wide topical area, subscriptions are less likely). State Indicator – Turns orange when you’re in that section 2.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

JANUARY 11, 2017

If we’re doing a webinar, I know how many people registered and attended. But when it comes to social, the majority of the metrics are all around likes, shares, retweets, and followers. No Metrics, No Budget. Integrating Social Metrics with Marketing Automation. There is no real correlation between that and ROI.

Social Media 60

Social Media ROI B2B Metrics 60

Webbiquity SMM

APRIL 23, 2013

What metrics are most helpful in measuring success and support continual improvement? ” 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success by Marketo B2B Marketing Blog. What types of content are most valuable to my sales prospects? How can content be optimized to support search engine optimization (SEO) efforts?

Content 223

Content Tips Marketing B2B 223

Convince & Convert

OCTOBER 22, 2013

But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., Our clients typically look at a variety of metrics that great content can drive. These metrics fall into short and long-term categories. Shares are our first key metric. You can connect with Kelsey on Twitter , G+ , or LinkedIn.

Strategy 152

Strategy BuzzStream Content Brands 152

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Rebekah Radice

MAY 24, 2017

White papers. The important thing here is that you understand your own metrics. Let’s break down several different forms of content and then I’ll share a quick strategy to increase engagement. Blog content. Vlogs (video blogs). Social bookmarking. Video tutorials. Case studies. Infographics. Use More Emoji’s.

Social Media 148

Social Media How To Analytics Types 148

Rebekah Radice

MAY 24, 2017

White papers. The important thing here is that you understand your own metrics. Let’s break down several different forms of content and then I’ll share a quick strategy to increase engagement. Blog content. Vlogs (video blogs). Social bookmarking. Video tutorials. Case studies. Infographics. Use More Emoji’s.

Social Media 60

Social Media How To Analytics Types 60

Webbiquity SMM

NOVEMBER 6, 2013

Newsletter calls to action can include registration for executive events, virtual events, or webinars—all of which appear in the “underused” quadrant in this chart. They can also promote content downloads—reports, white papers, e-books and guides.

B2B 188

B2B Research Newsletter Conference 188

Webbiquity SMM

NOVEMBER 12, 2013

Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? The top four metrics used to measure B2B social media success are web traffic (60%), sales lead quality (51%), social sharing (45%) and sales lead quantity (43%). Social Media Today ). BizReport ).

Statistics 226

Statistics Social Media B2B Journal 226