Waxing UnLyrical
AUGUST 20, 2014
Know beforehand & avoid vanity metrics #measurepr. Since Heidi is a self-proclaimed social media metrics “nerd,” we asked her to weigh in on AVE (ad value equivalency): A4: PR people CAN measure actions beyond AVE – understanding qualified eyeballs and the actions stories inspire. Change in reputation?
Webbiquity SMM
AUGUST 9, 2010
Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly. Still, much of what happens in social media is highly measurable, and these metrics can lead to an least indirect evaluation of the value of different media, activities, topics and tactics. Influence: a.k.a.
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Webbiquity SMM
OCTOBER 5, 2012
Vocus vs. Cision (November 8, 2011). Vocus and Cision are both powerful and popular PR monitoring and management systems. Best Email Marketing Tips, Tactics and Metrics of 2010 (February 21, 2011). Some of the entries are surprising, but life and the web can be unpredictable. PR Monitoring and Management Tools: Which is Best?
Webbiquity SMM
MARCH 30, 2012
do they have a blog, how prominently is it featured, social bookmarking links, social media account links, etc.). • Twitter metrics (followers, following, frequency of tweets, general level of interactivity). Facebook / LinkedIn / Google Plus metrics (i.e. followers/fans/circles, how complete is their profile, level of activity).
Webbiquity SMM
AUGUST 23, 2010
The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial. . Socialnomics: What Social Media Success Looks Like by Fuel Lines.
Adam Sherk
APRIL 30, 2013
Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. But if you are looking for a simple way to do a relative comparison of users, these tools offer a basic metric you can use. But the same general approach applies to any industry.
Jeff Esposito
AUGUST 3, 2010
Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. I like Vocus for some things and radian 6 for others.
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