Waxing UnLyrical

AUGUST 1, 2014

.” Are we that under-confident as an industry that we have to resort to fecal metrics (yes, I said it) to justify our fees? However, when given a choice we absolutely should not and, even if we have to, we should be trying to educate our clients on better and more effective metrics. ” So I do get it.

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Sample Samples Metrics Consultant 252

Waxing UnLyrical

AUGUST 20, 2014

Know beforehand & avoid vanity metrics #measurepr. Since Heidi is a self-proclaimed social media metrics “nerd,” we asked her to weigh in on AVE (ad value equivalency): A4: PR people CAN measure actions beyond AVE – understanding qualified eyeballs and the actions stories inspire. Change in reputation?

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Vocus Metrics Eventful Consultant 198

Waxing UnLyrical

SEPTEMBER 5, 2017

Let go of vanity metrics! Twitter Facebook Google+ LinkedIn #measurePR Recap (August 2017): How Measurement Affects Strategy Development. #measurepr. On what one thing you can do today for better PR measurement: A 7 Do proper analysis prior to acting – for better results. Set objectives. saynotoAVEs Just do it!

Strategy 209

Strategy Banking Metrics Travel 209

Waxing UnLyrical

JUNE 4, 2019

I have an @IFTTT account set up to cross-post to Twitter. Metrics to gauge whether a travel app is taking off. There’s a great mobile metrics service called AppAnnie ( [link] ) that offers insights into active users, app downloads, engagement levels, revenue levels and advertising metrics. We use that a lot. measurePR. —

Tourism 114

Tourism Travel Startup Metrics 114

Waxing UnLyrical

JUNE 24, 2019

Engagement is a key metric for making the case for micro influencers. Choose the most important metric, like report downloads and measure your success. Connect with Debbie on LinkedIn or Twitter. The Case for the Micro Influencer Dance. Hubspot reports they receive 0.10% higher engagement rates than macro influencers.

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Influencer Authentication Survey ROI 237

Waxing UnLyrical

JUNE 21, 2017

So of course, I immediately asked them to be guests on an upcoming Twitter chat … and that happened to be last month. On the metrics they look at when they measuring PR for MSU Extension: A5: We look at likes, click thrus, shares, comments in social, placements in traditional media, sentiment in both #measurepr.

Research 183

Research Sentiment Banking Upcoming 183

Waxing UnLyrical

FEBRUARY 19, 2016

On whether impressions are a valuable metric for PR in the social age: A2: Impressions are one tool in the arsenal, but not the most important. A2: I think they are one metric and tool, but not the only one you should look at. Metrics in #SM are evolving each day #measurepr. I put higher priority on actions.

Communities 100

Communities Metrics Consultant Discount 100

Waxing UnLyrical

JANUARY 22, 2016

On whether impressions are a valuable metric for PR: A2: No. On how effective metrics improve PR’s relationship with key stakeholders: A6: Executives are numbers-driven, they want to see metrics that matter #measurepr. Twitter Facebook Google+ LinkedIn #measurePR Recap (Jan 2016): Happy New Year.

Metrics 100

Metrics Consultant Authentication Communities 100

Waxing UnLyrical

SEPTEMBER 25, 2015

A2: Integration & correlation of PR metrics with CRM, Social data, Web Analytics to show outcomes #measurepr. A4 PR’s remember – Can never be a magic bullet approach, always need relevant metrics depending on relevant objectives #measurepr. Don’t rely on a program to tell you the metrics & importance.

Metrics 100

Metrics Consultant Reputation Research 100

Waxing UnLyrical

APRIL 2, 2013

On how to undertake research that doesn’t break the bank, whereupon Sandra said something really smart, and important, about metrics in general: @ gleenyc Most important metrics don’t come frm the platforms – it’s not tweets, likes or follows that matter. It’s leads & sales.

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Airlines Metrics Banking Consultant 217

Waxing UnLyrical

JULY 13, 2016

Still measuring your company’s “likes” on Facebook and followers on Twitter? Those are vanity metrics. From these, you can take measurement a step further and track where your blog postings and Facebook, Twitter, LinkedIn and other musings are liked, shared and possibly even picked up by other websites. Align or Die.

Metrics 100

Metrics Advertising Campaign Education 100

Waxing UnLyrical

MARCH 21, 2019

I developed a powerful friendship with Shonali because of Twitter. Focusing on end data and metrics and forgetting why we’re doing what we’re doing in the first place; losing that human connection, is an ever-present danger. How can we connect with the people next to us if we’re too busy staring at our devices?

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Meme Training Flickr Discount 250

Waxing UnLyrical

AUGUST 20, 2014

Know beforehand & avoid vanity metrics #measurepr. Since Heidi is a self-proclaimed Social Metrics nerd, we let her weigh in on AVE (ad value equivalency): A4: PR people CAN measure actions beyond AVE – understanding qualified eyeballs and the actions stories inspire. She also loves ABBA, bacon, cooking, dogs, and Elvis.

Metrics 114

Metrics Consultant Eventful Reputation 114

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. ” ~ Sandra Fathi, Past President, PRSA NY.

Metrics 100

Metrics How To Discount Analytics 100

Waxing UnLyrical

AUGUST 5, 2015

What I want to do in this post is examine the metrics that you could use to measure Snapchat and the metrics that you should use. But these metrics probably are not informative about how your Snapchat campaigns are contributing to your overarching PR or marketing goals. Mechanical Snapchat metrics explained. Snap Open %.

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Metrics Marketing How To Engineering 100

Waxing UnLyrical

JANUARY 20, 2015

How to Shift PR From Vanity Metrics to Value-Driven Measurement. Why: How can organizations move away from vanity metrics and instead focus on measurement for the long haul? Rebekah Iliff discusses in this post for Mashable (and if you’re not already following her on Twitter, you should be).

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Metrics ROI Consultant Flickr 100

Waxing UnLyrical

FEBRUARY 2, 2015

And , remember that we celebrate five years of the #measurePR Twitter chat tomorrow – five years! Why: “Social media measurement programs that are built around metrics tied to business outcomes and show how programs are performing against objectives are important.” It will be incredible, so I hope you’ll join.

Metrics 100

Metrics ROI Consultant Microsoft 100

Waxing UnLyrical

AUGUST 3, 2015

Why: “Social media measurement can be fairly simple or highly complex depending on one’s organizational goals and objectives,” explains Angela Jeffrey in this comprehensive paper for IPR that uses AMEC’s valid metrics framework to examine smart social media measurement. What metric should you use to measure PR?

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Strategy Metrics Consultant Education 100

Waxing UnLyrical

APRIL 14, 2011

Somehow, it didn't seem right to cancel Tuesday's #measurePR Twitter chat. as you would on Twitter.]. Meaningless metric if we arbitrary assign loose value to it. alanchumley ROI If it ain’t a workable (not conceptual) equation it ain’t ROI Misused often as an intermediate loose proxy metric. If drives 2transcn grt.

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ROI Metrics Tourism Reputation 173

Waxing UnLyrical

MAY 29, 2015

When brainstorming guests for the May #measurePR Twitter chat, I instantly thought of Maddie Grant and Richard Sheridan. On the types of metrics that they focus on for internal and external communities: A2 engagement metrics are the most important, but including “lurkers” who read and share #measurepr.

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Lurker Consultant Metrics Journal 100

Waxing UnLyrical

OCTOBER 9, 2015

The October #measurePR Twitter chat (just this past week) was hosted all the way from India (I’m still here!). Q2: Commonalities: FEAR: of metrics, of measurement, of failing. richardbagnall leading @AmecOrg metrics initiative. So it just seemed natural to take a closer look at PR measurement around the world. measurePR.

Metrics 100

Metrics Consultant System ROI 100

Waxing UnLyrical

SEPTEMBER 29, 2017

Johna chimed in with a statement that literally had me laughing out loud: Brothel Metrics are: Fast Cheap & Easy…not the kind you should be delivering to the C-Suite #AMECMM #measurepr. Twitter Facebook Google+ LinkedIn #measurePR Recap (September 2017): Celebrating AMEC Measurement Month 2017.

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Consultant Banking Metrics Data 163

Waxing UnLyrical

FEBRUARY 13, 2017

The course comprises everything from getting started with a solid foundation , to messaging , to content , to media relations in a social world, to smart metrics – an area of Social PR I am particularly known for, because of my innovative and practical approach. ” which just ended and people LOVED).

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Course Module Training Banking 168

Waxing UnLyrical

SEPTEMBER 16, 2013

5 Metrics Every B2B Marketer Should Track. Why: Tracking the correct metrics can make or break your lead generation program. Twitter Facebook Google+ LinkedIn Monday Roundup: Take the Lead. Why: Referrals are a great way to generate leads. In this post for SpinSucks , Jeff Riddle covers the steps you can take to get started.

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Consultant Flickr Metrics Skills 186

Waxing UnLyrical

MARCH 31, 2019

In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). They need to quantify real engagement and impact beyond vanity metrics so they can better advise their brand partners. Can AI Improve PR?

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Analytics Influencer Issues Metrics 164

Waxing UnLyrical

AUGUST 3, 2016

The July #measurePR Twitter chat featured some very special guests: Aly Saxe , founder and CEO of IrisPR Software , and Heather Whaling , CEO of Geben Communication. A1: but there was nothing to help us really measure what mattered, beyond vanity metrics. So how can PR pros move beyond impressions and report “smart” metrics?

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Report HootSuite Metrics Hosting 100

Waxing UnLyrical

JULY 26, 2011

(I thought this was a good question because it didn’t focus on the ego benefits of Klout but, rather, if you take it as an activity measure – granted, to me that still says ‘Twitter&# activity measure – it focuses on improving one’s activity as opposed to simply one’s score.).

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Klout Social Media Foursquare Metrics 194

Waxing UnLyrical

FEBRUARY 25, 2015

And lo, unto Twitter, a PR chat was born…. There were several responses to this, including from the Queen of Metrics herself, Katie Paine, and Johna Burke of BurrellesLuce: A2 Main reason is…@shonali gr8 job getting guests & timely topics. 5 yrs later, we’re still going strong! Image: Droid Gingerbread via Flickr, CC 2.0.

Metrics 100

Metrics Skills Hosting Consultant 100

Waxing UnLyrical

NOVEMBER 20, 2015

As did James Breen : A2: I also see a trend of including internal (owned) metrics like google analytics, social media follower growth, share price #measurepr. Cayla Hicks also made a great point: @caylahicks I’ll be interested to see that too – and if Twitter Moments engages more people #measurepr. #measurepr.

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CPA Consultant Metrics Groups 100

Waxing UnLyrical

MARCH 11, 2013

This time around, we talked more about the need for education, whether CPM (cost per thousand impressions) is a valid metric for PR, especially since it has recently been discussed by the IPR (Institute for Public Relations “measurati,” and whether or not PR firms should also offer measurement services.

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CPM Handbook Comparison Consultant 204

Waxing UnLyrical

JUNE 3, 2016

A2(2): And then make sure you’re asking yourself: “What am I trying to convey by reporting on metrics?” Paula Kiger also had this to say: A2 seems like much of the solution is educating the clients (and your own team sometimes) re: why (and how) other metrics matter #measurepr. ” #measurepr. But it’s huge.

Metrics 100

Metrics Analysis Banking ROI 100

Waxing UnLyrical

DECEMBER 11, 2015

Catherine Carol Lott chimed in: Q2: Stopping at metrics measuring outputs instead of outcomes. Facebok, Youtube, Twitter). January #measurePR Twitter Chat Announcement. Twitter Facebook Google+ LinkedIn #measurePR Recap (December2015): Merry PR Measurement. Must align strategy #measurepr. ” #measurepr.

Analytics 100

Analytics Sentiment Consultant Metrics 100

Waxing UnLyrical

APRIL 24, 2015

So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. At the heart of social PR lies community. Experts in measuring community.

Communities 100

Communities Tips Metrics Community building 100

Waxing UnLyrical

AUGUST 7, 2015

Changing interactions, changing metrics. So those were part of your core suite of metrics. If you’re still stuck on “comments” as a metric, how valid would that now be? What you consider valid in terms of metrics are just that: what you consider valid. Then social really started coming into its own.

Content 100

Content Metrics Lurker System 100

Waxing UnLyrical

JULY 25, 2016

Why: “There are lots of ways to look at metrics, but we decided to work solely from the data we had from last year, and not from projections,” writes Gini Dietrich as she explains her team’s approach to measuring efforts for a high-level client. Twitter Facebook Google+ LinkedIn Monday Roundup: Measurement Case Studies.

Case Study 100

Case Study Study Banking Metrics 100

Waxing UnLyrical

NOVEMBER 17, 2014

Why: Goals in Google Analytics transform tons of data into easy to focus on metrics. Twitter Facebook Google+ LinkedIn Monday Roundup: Business Best Practices. Tjan offers some tips for effective communication. How to Set Up Google Analytics Goals and Score More Conversions! The Only Networking Rule You’ll Ever Need to Remember.

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Syndication Price Consultant Flickr 202

Waxing UnLyrical

JUNE 17, 2016

It’s an incredible, interactive tool, that literally walks you through how to identify not just your relevant metrics for each stage of the customer journey, but how to frame your overall strategy as well. Because really, now that we have this at our disposal, there is absolutely no excuse for crap metrics, AVE, or any of that nonsense.

Metrics 100

Metrics Banking Conference Consultant 100