Small Business Mavericks

JUNE 29, 2011

The idea is that you don’t just count people who show up on your site, in your Twitter feed, or who subscribed to your newsletter. Those are the ones who are your true actionable metrics. Therefore, it’s not a metric. Pay only for a response metric. It’s called Qualified Reach. Think of it like this.

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Small Business Mavericks

JANUARY 29, 2014

Here are 8 key metrics you should keep an eye on and know off the top of your head. In some niches, this metric is even more important. Retweets - Retweets tell you how hot your Twitter engagement is. Return on Investment – More than anything else, this metric tells you how you are profiting from your online investment.

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Small Business Mavericks

DECEMBER 30, 2013

Twitter has always been a heavy traffic source for all kinds of websites, and Pinterest is no slouch either. I believe 2014 is going to be a banner year for social media traffic and social media metrics. I believe this is a trend you are going to see more and more of in the next few years – starting in 2014. Social Media'

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Small Business Mavericks

JUNE 6, 2014

Twitter just published an interactive help called The Small Business Guide To Twitter and it looks like it really can be helpful. If you don’t ‘get’ Twitter , you can learn the basics, find some customers, create your profile, and download a free checklist that helps you get started.

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Small Business Mavericks

AUGUST 11, 2011

I recently noticed that the service has added several other social media services to its metrics, which increases its value a hundred-fold (though I’d still say it’s overly weighted toward Twitter). It’s been measuring the activity on Twitter, Facebook, and LinkedIn for some time now. What about you?

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Small Business Mavericks

DECEMBER 23, 2014

At the end of 2013, I predicted that 2014 would be The Year of Social Metrics. Facebook had risen to #1 status online, LinkedIn and Twitter were going strong, and social media was an increasing part of daily life. Are Social Metrics Still Important? Things got a bit crazy as Facebook Rankings continued to change their rules.

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Metrics Strategy Social Media LinkedIn 107

Small Business Mavericks

JULY 21, 2011

Klout users will recognize the metric known as “true reach.&# For instance, if you follow 100 people on Twitter and each of them follow 100 people, your potential audience is 100 X 100, or 10,000 people. The key to obtaining a high true reach metric is to be influential within an influential group. But what does it mean?

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