Jeff Esposito

JULY 10, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading The Real-Life Social Network Written on July 10, 2010 by Espo in social media I saw this presentation kicking around and was really struck by a lot of the metrics. This post was mentioned on Twitter by Social Media Insider, Publicity News.

Social Networking 30

Social Networking Creative Commons Disqus Metrics 30

Jeff Esposito

MARCH 25, 2015

I met the man behind this blog, Jeff Esposito, on Twitter. When compared to a pre-NewsSpark baseline, the hub is designed to potentially increase multiple near- and long-term content-marketing metrics: brand awareness, SEO and social search, audience, engagement, web traffic, coverage by bloggers and media outlets, inbound leads and sales.

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

MARCH 25, 2015

I met the man behind this blog, Jeff Esposito, on Twitter. When compared to a pre-NewsSpark baseline, the hub is designed to potentially increase multiple near- and long-term content-marketing metrics: brand awareness, SEO and social search, audience, engagement, web traffic, coverage by bloggers and media outlets, inbound leads and sales.

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

AUGUST 10, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Paying it forward Written on August 10, 2010 by Espo in Life , Random A week ago, I did a review of Jim Sterne’s Social Media Metrics , that was not too flattering. This post was mentioned on Twitter by jeffespo, Darlene Hull. I wil gladly send the book up your way.

Creative Commons 30

Creative Commons Disqus Review Metrics 30

Jeff Esposito

MAY 20, 2011

The lost origin of Twitter – This Gizmodo piece made the cut this week, because it took me down memory lane – to a world of less connected and wired in devices that evolved into my favorite social platform. This means that companies only track where the person purchasing came in on, whether it be Twitter, Facebook, email or paid search.

Klout 31

Klout Paid Search Analysis Small Business 31

Jeff Esposito

MAY 20, 2011

The lost origin of Twitter – This Gizmodo piece made the cut this week, because it took me down memory lane – to a world of less connected and wired in devices that evolved into my favorite social platform. This means that companies only track where the person purchasing came in on, whether it be Twitter, Facebook, email or paid search.

Klout 30

Klout Paid Search Analysis Small Business 30

Jeff Esposito

DECEMBER 16, 2010

Many of these people are not familiar with the space and question metrics that they cannot understand. People I interact with often ask me what the benefits of social media are. They range from ROI and measurement to “why bother” and “is it worth it?”.

ROI 41

ROI Metrics Questions Team 41

Jeff Esposito

DECEMBER 9, 2010

There are thousands of networks out there covering everything from obscure art to being a doula to the traditional staples of Twitter and Facebook. Metrics and measurables may vary company to company, but if you show me a company that is not measuring anything I will show you a fool.

Social Media Management 48

Social Media Management Social Media Education Conversation 48

Jeff Esposito

MAY 31, 2011

A Twitter search and communications training could have them up and running in no time. Some basic metrics that I’ve used in the past can be found here. Jot down the areas of your company that you think can benefit from a touch of social media. Writing up a plan is great, it really is. But that is just half of the battle.

Team 43

Team Social Media Metrics Training 43

Jeff Esposito

NOVEMBER 4, 2011

The Falls vs. Zarella Cage Match – Not sure if you caught this on Thursday afternoon but there was an interesting argument going on via Twitter on Thursday afternoon between Jason Falls and Dan Zarrella. Relatively) Cheat Resistant Rewards and Metrics for Gamification – I love reading posts on social media measurement.

Klout 33

Klout Metrics Cost Influencer 33