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Example: How to Use Custom Metrics in Facebook Ads Manager

Jon Loomer

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I want to take a second look at custom metrics today and provide two specific examples of how I use them. What Are Custom Metrics? Where you create the custom metric doesn’t matter.

Metrics 214
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5 metrics to track on Twitter

Akamai Marketing

Laser focused and sincere the question came: “How many followers should I have on Twitter?&# But is number of users the best metric to track? A prime example is this article on Aston Kutcher who is wildly admired for his Twitter fan base. That’s the artform of Twitter. Here are 5 metrics to measure on Twitter.

Metrics 229
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Trending Sources

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Twitter Will Start Displaying Tweet Reach Metrics Up-Front on Tweets

Social Media Today

Twitter chief Elon Musk is exploring new ways to incentivize engagement.

Metrics 166
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Twitter Launches Updated Tweet View Count Display on Tweets

Social Media Today

The new format better aligns with Twitter's existing metrics, which is an improvement on the display.

Twitter 216
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Twitter Defends Fake Account Metrics After Latest Queries from Elon Musk

Social Media Today

Musk's Twitter deal is still going ahead, though not smoothly by any interpretation.

Metrics 156
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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Twitter seems so real-time that it’s hard to step back to see what you’ve done on the platform. Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Don’t count Twitter out. Luckily, you can choose from a variety of Twitter analytics tools to help you do this.

Analytics 204
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Twitter Social Listening Guide 101

Keyhole.co

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. In this Twitter social listening guide, you’ll learn to detect your audience’s favorite trends, engagement patterns, and their perception of your brand. But first- Why do you need a Twitter social listening guide?

Twitter 59