The Evolution of Our Data Fixation in Social Media
Direct Marketing Observations
FEBRUARY 21, 2012
Case in point Wal-Marting Across America uses a real journalist and real photographer, and sets them up as your average Wal-Mart fans, who travel across America, park their RV at Wal-Mart parking lots and hang and blog. Consider this post in Gigaom, 3 accurate metrics for ROI on social media campaigns.
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