Sprout Social

APRIL 3, 2024

That’s why it’s important to keep in mind three factors when choosing UK fashion influencers: Audience demographics and relevance to your brand Engagement metrics Authenticity and alignment with brand values Let’s briefly review why these considerations matter if you’re looking to maximize your marketing efforts.

Fashion 96

Fashion Influencer Ensembli Instagram 96

Social Media Strategies Summit

JANUARY 21, 2021

Paying the expenses for a photoshoot or paying the travel costs for an influencer to attend a brand event. 8 Follow the metrics. From the outset of your campaign, develop a list of metrics to track and share those key performance indicators with your influencer. Other forms of payment may include: Free products.

Influencer 189

Influencer Metrics Campaign Survey 189

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. But remember that different industries prioritize different metrics. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Buffer Social

FEBRUARY 6, 2017

With more than 25,000,000 adoring fans across social media, National Geographic Travel is a poster child for the power of storytelling in marketing. This is the approach that National Geographic Travel takes to every one of their stories. And Lindsay Smith , Producer at National Geographic Travel, helps to shape and tell that story.

Travel 40

Travel Posterous Social Media Management Groups 40

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. But remember that different industries prioritize different metrics. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

OCTOBER 31, 2023

He explains ROI is often confined to bottom-funnel metrics like downloads or conversions, but influencer marketing drives returns across the customer journey. Historical performance is another essential metric to track to ensure the influencer maps to their goals. He points to an example of a health food company.

ROI 106

ROI Influencer Marketing Survey 106

Waxing UnLyrical

SEPTEMBER 5, 2017

Let go of vanity metrics! Don’t miss this stellar opportunity to gain measurement smarts from this Sisterhood of the Traveling AMEC Board Members as I call them (ha!). #measurepr. On what one thing you can do today for better PR measurement: A 7 Do proper analysis prior to acting – for better results. Set objectives.

Strategy 209

Strategy Banking Metrics Travel 209

Diva Marketing Blog

JUNE 19, 2016

Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. Jay Ducote, Deep Fried America : Deep Fried America presents a great mix of drool-worthy food, talented chefs and fun travel. avid food TV viewers. Short format messaging.

Travel 75

Travel Hosting Social Media Influencer 75

Social Media Strategies Summit

JUNE 24, 2022

million-strong following on the platform through a combination of “travel tips and dad joke hits,” as its Instagram bio explains. A post shared by Travel Tips & Dad Joke Hits (@tsa). The TSA provides genuinely helpful advice to travelers, helping them make it through airport security faster — thereby reducing customer complaints.

Examples 166

Examples Instagram Brands Transportation 166

Keyhole.co

DECEMBER 23, 2023

Their social media accounts have a mix of beautiful destinations with idyllic travel images on one hand and hilarious memes and jokes on the other. Leveraging tie-ups and partnerships Already known for being a budget-friendly air travel option, Ryanair has found great success in its low-cost model.

Social Media 52

Social Media Engagement Strategy Meme 52

Keyhole.co

MARCH 24, 2024

Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. The brand gained a substantial following on social media and became the first choice as an accommodation provider for regular and even recreational travelers.

Communities 59

Communities Social Media Strategy UGC 59

Waxing UnLyrical

JUNE 26, 2013

Tracking growth by using numerical metrics can be a huge hurdle for some creative-minded leaders. Check out the following scenario to see how you can use the metrics to judge the impact of your marketing scheme. With a simple tracking metric, you’ve gained an incredible amount of information about your customers and their habits.

Metrics 243

Metrics Analysis Compete Groups 243

Hootsuite

NOVEMBER 24, 2021

Here, you get a high-level overview of how your channel is performing with the latest video performance metrics, recent comments, channel violations, and YouTube news displayed as various widgets on the user-friendly interface. Two essential metrics impact how YouTube ranks video content: audience retention and watch time. Watch time.

YouTube 137

YouTube How To Metadata Metrics 137

Sprout Social

JANUARY 25, 2021

While you can’t control every post an influencer will make once you start working together, you can get a good idea of what to expect by looking at how they already use social media.With your shortlist of potential collaborators handy, now you can start to dig into the social metrics to find the right influencer for your niche.

Influencer 112

Influencer Campaign How To Marketing 112

Waxing UnLyrical

MARCH 21, 2019

In this post from last May by John Friedman , he wrote about a job where he traveled across North America to discover a company had lost the plot of what it was doing. Focusing on end data and metrics and forgetting why we’re doing what we’re doing in the first place; losing that human connection, is an ever-present danger.

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Meme Training Flickr Discount 250

Later

JUNE 28, 2021

Look at Key Performance Metrics. For example, take the hugely successful #bekapten hashtag by travel accessories brand @kaptenson for example. Their branded hashtag has nearly 60k posts where thousands of travel influencers and photographers have tagged them in their posts. Monitor Relevant Hashtags. Keep Your Budget in Mind.

Influencer 106

Influencer Campaign Instagram How To 106

Sprout Social

MAY 15, 2020

You may have reports set up to measure your own key metrics, but in the course of trying to prove the value of social to your larger organization, you’ve likely run into questions about how you stack up to competitors or how your social presence “should” be going compared to your industry. How social stacks up across industries.

Industry 123

Industry Real Estate Social Media Sports 123

Hootsuite

JANUARY 13, 2022

Well Traveled. Well Traveled is a community-driven travel brand that uses member-generated content to highlight the perks of membership, the quality of property partners, and other exclusive offerings from brand partners. The Well Traveled community is the key here, whenever we can let their experiences shine, we do.”.

UGC 145

UGC Content HootSuite Authentication 145

Ignite Social Media

APRIL 2, 2021

Too often, people in leadership roles call for social teams to execute tactics that don’t follow the strategy or focus instead on vanity metrics, like getting more followers. Taking time off can be less of a priority when travel and entertainment options are limited. Provide Social Teams with Ample Resources.

Social Media Management 190

Social Media Management Social Media Brands Guidelines 190

Sprout Social

SEPTEMBER 22, 2022

These are a few metrics you can use to track the success of your YouTube tags: Views: How many people have watched your video? To track these metrics, you can use YouTube analytics. For example, if you’re a travel vlogger, some of your tags could be “travel,” “vacation,” or “trip.”

YouTube 91

YouTube Real Estate Marketing Hashtag 91

Keyhole.co

FEBRUARY 13, 2023

Focus on your metrics Do you have any idea of what metrics mean? What are the types of metrics you might come across? Metrics are the factors that will keep your strategy data-driven. So metrics are essential. Are you trying to know what these metrics mean? Track your social media metrics with Keyhole 3.

Social Media 52

Social Media Strategy Marketing Metrics 52

Diva Marketing Blog

JUNE 19, 2016

Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. Jay Ducote, Deep Fried America : Deep Fried America presents a great mix of drool-worthy food, talented chefs and fun travel. avid food TV viewers. Short format messaging.

Travel 40

Travel Hosting Social Media Influencer 40

Waxing UnLyrical

MAY 3, 2018

Three months after I joined and spent my first three months traveling – at no small expense – around North America, I stood in front of the President to answer a simple question; what had I learned about what the company did. Guest Post by John Friedman. It was a new industry for me – and my first for-profit company.

Creative Commons 170

Creative Commons Proposal Travel Authentication 170

Keyhole.co

MAY 3, 2023

Skincare brand Drunk Elephant uses the #TheLittles hashtag to showcase their travel-sized products. What metrics are most relevant to ROI will be particular to your business, but you should know what your business goals are and the path your hashtag is supposed to take to influence it. Which Hashtag Metrics Should I Track?

Hashtag 52

Hashtag Social Media Sentiment How To 52

Pixlee

AUGUST 12, 2020

Influencer marketing is here to stay, regardless of travel and in-person events. Moving away from vanity metrics and focusing on why influencer marketing was impactful in the first place offer helpful places to start. Look Beyond Vanity Metrics. How to Protect Yourself From Influencer Fraud.

Influencer 77

Influencer Authentication Metrics ROI 77

Social Media Strategies Summit

SEPTEMBER 25, 2019

The delivery of on-demand service enables Marriott to simplify travel, remove friction and power up even better service for our guests at more moments throughout their travel journey.”. Readers can choose to receive company information, key financial metrics, live stock quotes as well as the latest news posts. WSJ Chatbot.

Examples 185

Examples Real Estate Hotels Marketing 185

Waxing UnLyrical

DECEMBER 4, 2018

Chelsea Martin is a top travel influencer with more than 17,000 followers on Instagram. So many other factors need to be considered as well, such as message tracks, metrics and who has control of the content (typically the influencer maintains creative control.). For instance, Lee Odden is a micro-influencer in digital marketing.

Influencer 193

Influencer Trends Marketing Real Estate 193

ProBlogger

AUGUST 9, 2016

It was from an editor at one of the biggest publishing companies in the world – she’d stumbled across my travel blog and noticed I was working on a book about my adventures; she wanted to know if I could send her a draft of what I’d written so far. When I’d decided to write a travel memoir, I hadn’t been sure I’d ever finish it.

Travel 20

Travel Blogger Sites Proposal 20

Keyhole.co

APRIL 3, 2024

Metrics to track for B2B Twitter marketing Here are a few metrics you can monitor: Performance : Measures the overall visibility and reach of your tweets. Tracking performance helps you understand how far your content travels and the extent of its impact. Is Twitter good for marketing? Twitter stands out as a marketing gem.

Strategy 52

Strategy Twitter Tips Marketing 52

Waxing UnLyrical

JULY 24, 2011

Why: Petri had me at, “There is no one metric or set of metrics that will work for every organization.&#. Why: apparently I missed out on quite the social-media-storm-in-a-teacup while traveling this week! If you find yourself in the same predicament, have a read. Why: commonsense.

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Klout Flickr Metrics B2B 165

Later

NOVEMBER 5, 2020

When Christina first started her business, she was primarily focused on travel and lifestyle. For example, Christina noticed that her travel posts which included recommended hotels, restaurants, and activities received thousands of saves. . TIP: Later’s analytics allow you to track key metrics like comments, likes, and engagement rate.

Social Media 112

Social Media Strategy Hotels Content 112

Ari Herzog

MAY 15, 2020

I thought the worst: that the droplets emanating from the kid’s exhaled coughs would travel in my direction. The key metric for me is less store traffic. That experience led me to stop shopping. Consumer habits and store operations are different now, and I’m thinking of re-entering a particular grocery store.

Travel 91

Travel Metrics Social Networking Review 91

Sprout Social

JUNE 17, 2020

Understand & analyze metrics. In the below product video, it highlights one feature on a bag that addresses a common issue people face when traveling. Understand & analyze metrics. Each network provides different sets of metrics so it’s important for you to know what they are before you start in on production.

Video 144

Video Social Media Strategy Film 144

Hootsuite

SEPTEMBER 10, 2019

The Washington’s Post travel brand By The Way sourced 50 local reporters and authors from destinations around the world to takeover its Instagram Stories. Going local in the travel context lends authenticity as well as diversity. Measureable: Describe the metrics you will use to track performance. How will you define success?

Social Media 111

Social Media How To Hosting Hashtag 111

Buffer Social

DECEMBER 20, 2022

” Essentially, the TikTok algorithm pays attention to engagement metrics like how long users are watching your videos, likes, comments, and shares to determine what to share more widely. I’ll look at trending TikTok data and metrics from my own posts to see what type of content is performing well.

Organization 80

Organization Strategy Film Metrics 80

Oktopost

OCTOBER 24, 2022

Employee advocacy campaigns can be tracked by a variety of metrics such as brand visibility, lead generation, and more. Reach/Impressions: While this isn’t necessarily the most actionable, concrete metric, the engagement you get from employee spotlight posts can help propel your brand before many more eyes. Final Thoughts.

Social Media 109

Social Media How To B2B LinkedIn 109

Keyhole.co

APRIL 12, 2023

For example, if you’re traveling to New York City, you might use hashtags like #nyc, #newyorkcity, or #nycfood. What Instagram hashtag analytics metrics should you measure? of posts and users: These metrics measure the popularity or frequency of a hashtag’s usage on Instagram.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52