Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations
Waxing UnLyrical
FEBRUARY 22, 2011
He also agreed that such metrics must be customized. Your [Jim's] book recommends tools like Tweetbeep, but warns against measuring bots v. Jim said that filtering bots from humans is an algorithmic problem we count on the tool builders to solve. Hear that, tool builders?). How can you tell?
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