Social Media Strategery
JANUARY 6, 2014
As soon as managers pick a numerical metric as a way to measure whether they’re achieving their desired outcome, everybody starts maximizing that metrics rather than doing the rest of their job – just as Campbell’s law predicts.” We use tools like Sysomos and Radian6 to track millions of social media posts.
Social Media Strategery
MARCH 8, 2011
When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. With the growing ubiquity of Enterprise 2.0
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Social Media Strategery
APRIL 1, 2013
Instead of using social media to rethink the typical business-to-consumer relationship, they’ve just moved their same old business practices and metrics to a new medium. If you give me something (coupons, discounts), I’ll put up with your annoying habits (spamming my social media feeds).
Social Media Strategery
MARCH 1, 2010
When students see their professor using social media tools as part of the normal day-to-day way of doing things, it makes the students look at these tools not as “cool new things,&# but a normal part of doing business. When email first came into vogue, how did students learn how to use it? link] sradick Thanks Kris!
Social Media Strategery
APRIL 27, 2010
Way to pull together some metrics to support the customer service angle. Focus on using Social Media as a tool to increase Government Capability to provide service, not as THE Means to provide service. Dear IT Guy, Can You Actually Use the Tool You’re Creating? link] hillary hartley I like your thinking. Tim @Steve YES!
Social Media Strategery
OCTOBER 8, 2009
Just as leaders from across the government are getting on Twitter and blogging, why aren’t more team owners, general managers, and other front office types using these tools to talk with their fans NOT market to their fans. Dear IT Guy, Can You Actually Use the Tool You’re Creating? and non-profit 2.0 (for The Whole. :
Social Media Strategery
MAY 26, 2009
You don’t like change, and you’re probably the one who’s pushing to see metrics and ROI of social media. On the one hand I do like trying out many of these tools, and seeing how they apply to my workplace. On the one hand I do like trying out many of these tools, and seeing how they apply to my workplace.
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