Sherrilynne Starkie

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What every consultant should know about social media analytics

Sherrilynne Starkie

Social listening tools such as Cision, Sysomos, Reddit Keyword Monitor Pro, Streamview for Instagram, Keyhole and Snapalitics, among others. In regular audits, a social media consultant will examine key performance indicators (costs, sales, customer satisfaction) alongside social media metrics (reach, engagement, conversions).

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Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Reach, visits, shares, comments, likes, follower growth and cost per engagement are the evaluation metrics. Luckily there many automation tools for content discovery. Hootsuite, TweetDeck and Buffer are some of the most popular tools and all offer free and paid for services, but there are plenty of others. Feedly and Scoop.it

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

This includes best practices, strategy, online tools and platforms, content formats, and more. They are metrics geeks. Few companies outsource all social media activity to agencies or consultants. So, more and more, social media consultants are being asked to train client teams. The ability to create images extends to video.

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New video features from Facebook

Sherrilynne Starkie

Facebook has announced new features and metrics for its Live API, Watch Parties and within its Creator Studio. Live video editing and steaming updates: A new trimming tool for Live video is coming and Live broadcast length is expanding from four to e ight hours.

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Measuring what matters in communications

Sherrilynne Starkie

What tools are out there to help us? What kind of insights can we get from different analytics tools? Even though it’s an awareness campaign, you still have a real hard metrics that you can present. Which metrics matter? Alison Gareau: In thought leadership, for example, there’s other metrics.

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Analytics: what are you really learning?

Sherrilynne Starkie

It takes digging deeper into the data, past the top line metrics to get the real insight that matters. This is valuable insight not reflected in superficial metrics. 50 Top Tools for Social Media Monitoring, Analytics, and Management 2013. Measuring online influence. PLEASE LIKE MY FACEBOOK PAGE. Related articles.

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