Mindjumpers

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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

This white paper called ‘Actionable Social Analytics: From Social Media Metrics to Business Insights’ presents comprehensive definition of social analytics to increase marketing and sales effectiveness. Social Analytics for Marketing and Sales Effectiveness Framework.

Metrics 268
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The Impact of Social Media

Mindjumpers

Less than one-quarter (23%) are using social media analytic tools. • In many companies, it will move from a ‘one-off initiative’ to be an important, integrated tool in marketing and communications strategies. Social Media Marketing Goals & Tools. Flowtown – an Interesting Social Marketing Tool.

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Social ROI: The Quest of Creating Business Value Through Social Data Takes a Step Up

Mindjumpers

Influence Measurement Tools. Just in this recent week, I noticed two new services providing data on social media influence: Mashable.com: Which US Olympians Have the Most Social Media Influence with data provided by the company PeopleBrowsr and using their Kred influence measurement tool. About Awareness Inc.

ROI 199
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The Digital Agency of the Future [Report]

Mindjumpers

This also means that they must rework traditional metrics to identify opportunities for growth. . Another key challenge is agencies’ ability to identify, embrace and leverage technology – both to be fluent in emerging marketing technologies, but also to use as tools for workflows.

Report 244
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Will The New Pinterest Analytics Convince More Brands To Start Pinning?

Mindjumpers

One thing the platform has been lacking is a free and easy way to collect metrics but that has just changed with the launch of the new Pinterest Analytics tool. Pinterest has announced the release of a new set of tools to help brands analyse the effectiveness of their content marketing and social engagement on the platform.

Analytics 167
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The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

Marketers are still cobbling together paid and free tools to monitor and make sense of the social conversations. To address the inability to measure ROI, brands must correctly tie social marketing metrics to im­portant business metrics. An additional 17% plan to monitor for industry conversation by year’s end.

Survey 225
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The State of Social Media Marketing– Annual Survey Report

Mindjumpers

25% plan to add social media management tools to their social marketing arsenal in 2012. Leaders, experienced marketers and organisations with large social media budgets are, other than focusing reach and frequency, also paying attention to management and monitoring tools. Two main challenges for 2012 – Resources and ROI.

Survey 250