Janet Fouts
APRIL 5, 2012
For some reason Facebook chooses Reach to be the metric graphed on the insights page, and it’s little understood, so here’s the long and the short of it. Another consideration is how the metrics of each individual fan affects the reach too. Here’s how Facebook defines reach. The reach from those ads is included in your overall reach.
Janet Fouts
MARCH 29, 2013
While I don’t take Klout scores as the be-all end-all of social value, it’s still a useful metrics tool when evaluating how much an individual or a brand engages with the rest of the world. Klout recently announced the addition of Instagram interaction and Bing searches to their algorithm.
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Janet Fouts
AUGUST 3, 2015
It used to be we had to dig through other reporting tools to really see what is working and what isn’t and gather reporting data for clients. See how many views and engagements you’ve had with a tweet including retweets on a handy chart and even download the metrics in a CSV file. Thank you Twitter! Twitter cards.
Janet Fouts
OCTOBER 25, 2010
The easy answer is something like “your metrics will show you&# or “you’ll be the most popular man in the universe&#. Of course it’s not rally that simple and that leads to the inevitable and important metrics discussion. What are you going to measure to decide if your goals are met?
Janet Fouts
JANUARY 27, 2011
A potential employer can use a variety of tools to see how well you manage your personal brand online. Run some of the evaluation tools below to determine what somebody sees when they look you up. This is a brand new tool to see how engaged your Facebook page is with your fans. These days however, it can mean a whole lot more.
Janet Fouts
DECEMBER 9, 2012
The thing is, if you really are in this for the community and not driving metrics to please the C-suite, then you may not care too much about that. We can also hope they will open up the API for developers so tools can be created to monitor and administrate communities remotely. Right now with Google Communities you get zippo.
Janet Fouts
FEBRUARY 16, 2012
Do some searches and pull metrics to show the impact of a positive social media outreach from a CXO level. Find their peer group and show them what they are missing, how they could use social media as a collaboration tool and for professional development. Give them the tools to work smarter. But I don’t have time for this!
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