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Are You Measuring Your Social Media Efforts?

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Some of the most popular metrics are reach, engagement, competitive data, and sentiment. Not only that, but there are certain functions and tools that you might be interested in, which also cost more. That being said, you shouldn’t be afraid to pay for quality monitoring and monitoring tools.

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What’s Your Score? How Klout and PeerIndex Affect Social Engagement

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For other people, social currency is a powerful new tool for personal branding. More likely, the algorithms and metrics used to tally scores will become increasingly sophisticated as users and marketers demand more accurate results. It seems unlikely that the concept of measuring social influence is going away.

Klout 154
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7 Warning Signs That Your Blog Needs Better Social Media Management

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Set up alerts to notify you on your phone when messages come in or use a social media management tool (like Oktopost, mentioned above) to pull all your notifications into one place. If the reason you’re not sharing valuable content is because it takes too long to find anything worth sharing, there are several tools that can help.

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Google Analytics for Beginners

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You can select the kind of report you want pertaining to a particular metric from a drag and drop interface. In addition to the features mentioned above Google Analytics enables its users to integrate its service with other cutting edge Google tools such as Adwords, which help you keep track of your other marketing campaigns such as PPC.

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Overview of Twitter Ads [Prices, Screenshots, Terms]

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The following shall be deemed Confidential Information, without limitation: the Twitter account interface and features, campaign management tools and user interface, analytics and activity dashboards, pricing, best practices materials, marketing collateral, onboarding materials and webinars, information on Twitter metrics and user demographics, and (..)

Overview 134