Dave Fleet

JUNE 9, 2010

William sees Eqentia becoming a productivity tool for medium and large enterprises. Eqentia will be most attractive to teams that have both power users and executives who don’t care about how to use the tool, but just want to see its output. Still to come in Eqentia’s development – a comprehensive approach to social media metrics.

Folksonomy 253

Folksonomy Social Media Tools Startup 253

Dave Fleet

SEPTEMBER 29, 2010

Brian Solis published a great post yesterday, touching on a couple of important topics at the heart of the evolution of social media-focused communications from shiny objects to a serious business tool: The continued focus of the metrics conversation on conversion as an endpoint. Conversion. Conversions are key within that bracket.

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Dave Fleet

NOVEMBER 22, 2010

One big challenge right now is that traditional marketers are seeking to apply traditional metrics to this new paradigm. CPM metrics, for example, may make sense when you pay for the media and control every letter in your ad. The CPM metric would say yes. Use of social media tools brings with it expectations.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

SEPTEMBER 9, 2010

Google has a bunch of great tools that marketers can use to track their efforts. And Avinash will be the first to tell you how important it is to focus on the right metrics. When I interviewed him, Avinash told me that marketers put far too much emphasis on “input” or “acquisition” metrics like page rank or clicks.

Google 361

Google Marketing Apple Analytics 361

Dave Fleet

JUNE 15, 2010

Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike. Tags: measurement monitoring social media tools Sysomos. What’s your take?

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

MAY 25, 2011

The consumer metrics that panel companies provide are based on statistically-derived estimates that are derived from a representative sample of consumers; in this instance, the behaviors of the sample are weighted and extrapolated to represent the entire internet browser population. Thanks, Dave.

Compete 277

Compete Quantcast Sample Samples 277