Ari Herzog
AUGUST 17, 2013
Engineers at the MIT Media Lab created a tool called Immersion enabling anyone with a GMail or Microsoft Exchange account to scan timestamps of messages, though not actual content, and display the interconnections and frequencies of people who are in the “to,” “cc”, or “from” fields. Comments Sweet tool!
Ari Herzog
DECEMBER 6, 2010
Metrics and measurables may vary company to company, but if you show me a company that is not measuring anything I will show you a fool. Do We Celebrate the Wrong Social Media Tools? Tags: strategy , tools. It is fun to play in the social sandbox, but at the end of the day this is big business.
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Ari Herzog
JUNE 1, 2011
The tool is reminiscent of Google Latitude meeting a text message. While metrics showing website visitors are not spectacular, the tool shines on any mobile device that can transmit GPS information. Here is a demo screenshot from Glympse.com. And it’s not alone.
Ari Herzog
MARCH 6, 2011
Feedburner used to be a wonderful company with an amazing tool that had responsive customer service — until Google bought them. Response times went downhill and bloggers like me got fed up with inaccurate metrics and delayed delivery. Wait a minute, Ari, you are paying a company to deliver blog posts to me?
Ari Herzog
JUNE 2, 2015
Use Google Analytics or similar to track metrics. WordPress.com implements its own tracking data but is usually less accurate than third-party tools. Think about monetization: product sales, donations, ads, sponsorship, affiliate marketing, Kindle subscription, etc. Be aware of FTC rules about disclaimers. Consider Quantcast and Alexa.
Ari Herzog
JULY 26, 2011
There are many tools that analyze your internet life, some focusing on brands and companies and others specific for individuals. Over 300 tools analyze Twitter and Facebook activity , for instance. Tools include their own perks. If you want to run metrics that you can download to Microsoft Excel, use RowFeeder.
Ari Herzog
JUNE 23, 2011
The more criticism we see of these metrics, the more we can expect new competitors will arise claiming to better measure and master online influence. I should also point out that Klout is not the only game in town. Empire Avenue runs a social influence stock market game and My Likes lets you monetize your Twitter stream.
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