Adam Sherk

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The Best Social Media Analytics Tools for Publishers

Adam Sherk

What are the best tools for publishers looking to track social media activity at the content level? These tools are useful for pulling social data on your own site as well as the competition. Social Crawlytics allows you to crawl a domain to drill down on social metrics by URL and author. Management Tools. Moz Analytics.

Analytics 240
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The Best Free Tools for Twitter Analytics

Adam Sherk

What are the best free tools for analyzing a Twitter profile? During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. I got good response to my post on Facebook analytics tools so I thought I’d do something similar for Twitter.

Analytics 241
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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. However utilizing enterprise-level tools is not always an option for smaller organizations, or even large ones with budget constraints. Each tool is free unless otherwise noted.

Blogger 196
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My Top Posts of 2012 on Inbound Marketing and Audience Development

Adam Sherk

Here are my top 10 posts of 2012 by pageviews: The Best Free Tools for Twitter Analytics. Beyond Facebook Insights: Useful Facebook Analytics Tools. SEO Metrics for Publishers: How are You Tracking and Measuring Success? News Organizations on Google+: Which Pages Get the Most Engagement? 5 Ways that Social Media Impacts SEO.

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News Sites on Twitter: Who is Making the Most Impact?

Adam Sherk

There are many different Twitter analysis tools out there but I’ve seen Twitalyzer mentioned several times recently so I decided to try it out. Please accept the usual caveats about the accuracy of the data, methodology of the tool, etc. This has an impact on the way the various metrics are calculated. 2,461,060 2 @cnnbrk 77.3%

News 165
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25 Random Observations about #MozCon Speakers

Adam Sherk

I’ll cover them in order of appearance: Richard Baxter – Richard sure knows how to make the most out of various tools and Excel, in this case for outreach research. Dharmesh Shah – I really like how if he gets curious about something he goes and builds some kind of tool or script to find out more.

SEO 148
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Which News Sites Get the Most Social Media Engagement?

Adam Sherk

But it is possible to make some basic comparisons using data from some of the free tools that are available. PostRank has a comparison tool that uses its Domain Activity API to measure total engagement based on user participation across multiple social platforms. So I ran 30+ news sites through the tool.

Sites 176