Convince & Convert

DECEMBER 13, 2023

So, let’s go over some reliable methods to optimize your social media videos to make them as entertaining and engaging as they are successful from a metrics standpoint. You can also use customer experience management tools to get feedback from your audience and build around what they like.

Social Media 150

Social Media Video Feed Feedly 150

Sprout Social

OCTOBER 10, 2023

La Roche-Posay As the US Open’s official sunscreen partner, La Roche-Posay hosted a brand activation at the national sporting event. These various influencer marketing campaigns combined lead to impressive success on Dove’s social channels, earning over 1 billion impressions and overdelivery on every key metric.

Examples 126

Examples Influencer Campaign Marketing 126

Sprout Social

JUNE 7, 2023

Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit. Once you’ve chosen your feedback sources, use a social listening tool, like Sprout, to capture and synthesize accurate brand experience insights from the data.

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

APRIL 27, 2020

As daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection. Industries that saw a higher than average decline were nonprofit, retail and sports. Changes in social media message volume. Facebook PMs decreased by 2.1 per day.

Engagement 145

Engagement Social Media Patterns Health Care 145

Keyhole.co

MARCH 4, 2023

Indeed, influencer marketing can be one of your most valuable tools – a social media post or a video by an influencer can boost your brand’s sales in the wink of an eye. What metrics can you track? What metrics can assist you in getting there? Data shows that on average, brands are making $6.50

ROI 52

ROI Influencer Marketing Campaign 52

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Below are the 10 most common reasons brands aren’t getting enough love from Facebook users, along with recommendations for better using the tools at their disposal. (In Plugin tools turn consumers into brand advocates, making it easy to share site information with Facebook friends. Sticking to Stand-alone Metrics.

Brands 279

Brands Facebook Guidelines Conversation 279

Adam Sherk

DECEMBER 18, 2012

Here are my top 10 posts of 2012 by pageviews: The Best Free Tools for Twitter Analytics. Beyond Facebook Insights: Useful Facebook Analytics Tools. SEO Metrics for Publishers: How are You Tracking and Measuring Success? My Top Posts of 2010 on SEO, PR and Social Media for News and Sports.

Press Release 119

Press Release SEO Digg Sports 119

Sprout Social

OCTOBER 25, 2022

However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. The right social listening tool can help you synthesize that chatter into timely, actionable brand insights. Fast food, retail, sports—those brands can get experimental. Use social as a teaching tool.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

JULY 5, 2022

Take Alaska Air’s Beyond Interview series, where pilot Captain Swani interviews football stars to talk about family, sports and more. In a platform like Sprout, you can use publishing and scheduling tools to make quick work of delivering social content. The metrics will help you understand which videos resonate and why.

YouTube 130

YouTube Video Authentication Education 130

Convince & Convert

MARCH 30, 2011

Is there a tangible metric, or is it purely subjective? major sporting events, current events, trending news and more. Include holidays, major TV or sporting events, movie release dates, school breaks, etc.). From a metrics standpoint, this principle can most effectively be tested by comparing and optimizing click-through rates.

Content 141

Content Microblogging Health Care Sports 141

Sprout Social

MAY 5, 2020

Personal milestones top the list of when people are most likely to be on social media , followed by sporting events. Action item: Growing your brand’s social following isn’t just for vanity metrics—there are also real business implications for increasing your follower count.

Skills 133

Skills Class Data Team 133

Keyhole.co

FEBRUARY 5, 2024

It would ideally summarize what you do in a few simple words, such as “Sports lawyer with background in contract law”, or “Green Energy Engineer Firm”. Keyhole’s LinkedIn analytics tool helps understand how your content is performing, which posts have the most engagement and find new audience insights. Who can see my public profile?

LinkedIn 52

LinkedIn How To Privacy URL 52

Convince & Convert

APRIL 11, 2011

We have to stop wrapping ourselves around the axle about the tools. The key is to develop sound, tools-agnostic programs that focus on how your company can “be&# social, not how it should “do&# social. Social media is the great tiebreaker in the sport of modern business. They will change. They always do. Work Harder.

Social Media 151

Social Media Press Release Metrics Aggregator 151

Twist Image

MARCH 27, 2014

In fact, I would be willing to argue that there are some awesome free (or even cheap-ish) tools that can make every marketer that much better. These tools have been around for a while now and they are fairly sophisticated ( Google Analytics , anyone?) vanity metrics. This is nothing new. and have become quite mature.

Marketing 94

Marketing Analytics Data Advertising 94

Keyhole.co

MAY 9, 2023

Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. Gather valuable insights and feedback: A giveaway is an effective tool to gain in-depth audience information.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Keyhole.co

DECEMBER 23, 2023

You can use other social media strategies and tools as well, to bump up your online presence and beat the competition. Try Keyhole for free Related Articles Gymshark’s Social Media Strategy: Leveraging Influencer-Driven Strategy Adidas Social Media Strategy: Sporting Online Traction Globally Frequently Asked Questions 1.

Social Media 52

Social Media Engagement Strategy Meme 52

Buffer Social

APRIL 4, 2018

There are even tools to help you calculate how much to pay specific influencers. But as it’s possible for people to buy fake followers to inflate their follower count, brands are also looking at other metrics to price their influencer marketing campaign. Engagement is one of the alternative metrics that brands have been using.

Cost 111

Cost Influencer Social Media Marketing 111

Hootsuite

OCTOBER 8, 2019

They recognized the opportunity they had to use social media as a recruitment tool during their annual recruitment event called “O-Week.”. To this day, the school continues to use social as a primary safety communication tool. There’s an account for their different sports team: Most Exciting 25 Seconds… Week 4???

Education 111

Education Social Media Tips Policies 111

Sprout Social

MARCH 22, 2022

We turned to Sprout Social’s Advanced Listening tool to find out. Using hashtags maximizes your potential impressions and other key metrics by getting in on the existing March Madness action. Partnerships with NCAA athletes is a sure way to tap into a captivated fan base and boost your social metrics. Let the games begin.

Brands 82

Brands Hashtag Marketing Meme 82

Social Media Strategies Summit

JANUARY 28, 2021

Conversely, free tools like Insta-Space convert text to incorporate coded line breaks that translate when you copy the content into Instagram’s native post creator. 4 Girls Strength, a non-profit society focusing on strength sports, accomplishes this task by sharing relevant tips for new athletes. Source: 4 Girls Strength.

Instagram 130

Instagram Engagement Brands How To 130

Buffer Social

NOVEMBER 7, 2017

Tailwind, a visual marketing tool, analyzed more than 100,000 Instagram posts and offered a plausible explanation for the high posting frequency: The more often you post on Instagram, the more likes and followers you gain. Union Metrics, which studied 55 brands on Instagram , also found a similar pattern. Which posts did better?

Study 111

Study Instagram Hashtag Research 111

Sprout Social

OCTOBER 23, 2018

Now is the time to get your creative in order, take stock of what’s been successful for you this year (metrics-wise), and think about how you’re going to stand out in a swarm of other Black Friday ads. A sure-fire strategy for increasing engagement is to use a social automation tool, like Sprout. Start by signing up here.

Strategy 92

Strategy Social Media Hashtag ROI 92

Sprout Social

NOVEMBER 28, 2022

Even if you have a robust link in bio tool , driving people from a post to your profile is an extra step that can cost you a reader. Engagements, followers and conversions are more than just metrics—they’re actions taken by fans. Use a photo editing tool to create a custom layout. Share your blog or article content.

Instagram 126

Instagram Engagement Brands Avatar 126

Social Media Marketing

FEBRUARY 25, 2012

Simply stated, the site is a visual bookmarking tool. And it must be working more widely, for one analyst recently observed that he has seen " some of the strongest user engagement, retention, and virality metrics " there and Bessemer Ventures is bullish on Pinterest. Shame on you.

Apparel 167

Apparel comScore Delicious Posterous 167

Diva Marketing Blog

APRIL 3, 2012

Not to make things more complicated, but especially in social media marketing, you can't expect to build a strategy without first understanding the "tools" e.g. blogs, Facebook, Pinterest, LinkedIn, Twitter, etc. Will our customers and prospects enjoy and use this tool? Each also brings a unique set of benefits and challenges.

Social Media 72

Social Media Guidelines Social Networking Knowledge Base 72

Audiense

MAY 16, 2016

Our aims are to bring brand awareness to those who may not be familiar with what Porsche means as a brand, our heritage, and our motor sport history, along with model launches and other key events in our market. Why was engagement such a key metric for your brand? How do tools fit into your social strategy? The answer is simple.

Strategy 113

Strategy Automotive Campaign Social Media 113

Pixlee

SEPTEMBER 20, 2017

“Since our founding, we’ve looked for technology that improves, rather than gets in the way, of people’s enjoyment of their sports. For Strava that means ubiquity, authenticity, and metrics that motivate over time.” For some, this means making it easy for for anyone to participate in the community.

Communities 62

Communities Brands Class Community building 62

Buffer Social

MAY 31, 2017

Alternatively, you can add text overlay to your videos using a video editing tool like Animoto. Facebook provides metrics like minutes viewed, video views, and average watch time, which can provide great insights into which videos generated the most engagement with your viewers. The Buffer Guide to Video Metrics. Over to you.

Video 111

Video Engagement Facebook Mobile 111

Social Media Strategery

APRIL 27, 2010

Way to pull together some metrics to support the customer service angle. Focus on using Social Media as a tool to increase Government Capability to provide service, not as THE Means to provide service. Dear IT Guy, Can You Actually Use the Tool You’re Creating? link] hillary hartley I like your thinking. Tim @Steve YES!

Gov 2.0 126

Gov 2.0 Social Media Web 2.0 Statistics 126

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? However, investing in the right social media analytics tools will empower your marketing team to make the right decisions when creating and optimizing marketing campaign. Now, it’s important to choose a tool that fits your unique needs. Jump ahead: 1.

Analytics 105

Analytics Social Media Tools Price 105

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

Telecommunications 218

Telecommunications Wireless Software Applications 218

Hootsuite

OCTOBER 31, 2022

Being a regular sports sponsor, Redbull knew their audience would love this takeover with Olympic skier Eileen Gu. Give them the opportunity to do so and you’ll get increased engagement metrics and potentially valuable marketing data, if you ask something related to your business. Of course, it has to make sense for your brand.

Questions 29

Questions Instagram FAQ Marketing 29

Sprout Social

MARCH 30, 2022

To help, we pulled social metrics to show marketers how different industries performed across all social platforms last year. Before you dive into the data, keep reading to learn more about the metrics, why they matter and how you can use them to make sure 2022 is your best year yet. Posts published is a straightforward metric.

Industry 118

Industry Social Media Sports Metrics 118

Sprout Social

MAY 16, 2022

And by using a link in bio Instagram tool (like SproutLink or Linktree) influencers and brands alike can turn their bios into a full-screen experience. Easy to use, has suggested times and their own IG link in bio tool that makes the whole thing so simple. Why you need a link in bio Instagram tool. Let’s dive in.

Instagram 103

Instagram Tools Brands Small Business 103

Sprout Social

OCTOBER 19, 2016

With engagement being one of the most critical metrics for social media marketers, contests make a lot of sense. You can capture the email addresses of all your entrants and add them to your email marketing tool. Each of the goals above has a metric that you can attach to it: Increase social following: Number of followers.

Social Media 40

Social Media How To Directory UGC 40

Sprout Social

JULY 20, 2022

If your marketing tech stack is a puzzle, then picture your enterprise social media tool as the final piece that pulls it all together. The tool that takes your team’s efforts to the next level is out there. Enterprise software purchases are a team sport. Why does your business need a new enterprise social media management tool?

Organization 78

Organization Social Media Tools Hubspot 78

Hootsuite

JANUARY 2, 2024

We’ve got 10 strategic tips (and 3 tools) for optimum social growth in 2024. How you define social media growth depends on the most important goals and metrics for your particular organization. 1 Social Media Tool Create. Top 3 social media growth tools for 2024 1. Social media growth reached a new high in 2023, with 4.88

Social Media 105

Social Media Strategy HootSuite Hubspot 105