Mindjumpers

APRIL 11, 2012

This white paper called ‘Actionable Social Analytics: From Social Media Metrics to Business Insights’ presents comprehensive definition of social analytics to increase marketing and sales effectiveness. Social Analytics for Marketing and Sales Effectiveness Framework.

Metrics 268

Metrics Analytics Nielsen Social Media 268

Mindjumpers

JANUARY 26, 2011

Tweet Harvard Business Review Analytics Services has released a study on the impact of social media. The survey was conducted among HBR magazine and newsletter subscribers during July 2010. Nearly one-third (31%) do not measure effectiveness of social media. Social Media Marketing Goals & Tools.

Social Media 277

Social Media Survey Metrics Analytics 277

Socialized

FEBRUARY 10, 2021

Social Media is a jungle of millions of people who are ready to connect to you. How to decide an appropriate persona of the customer and myself for using Social Media? Before you link to your audiences in social networks, you need to consider and identify them. What are the Goals for Using Social Media?

Questions 130

Questions Social Media Social Networking Metrics 130

Buffer Social

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.

Social Media 90

Social Media How To Skills Hubspot 90

Hootsuite

OCTOBER 21, 2020

After all, if social media serves primarily as a promotional and communications channel, who else would run it? Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations.

Social Media 137

Social Media Committee Organization Survey 137

Hootsuite

APRIL 12, 2021

An employee engagement social media strategy doesn’t have to be complicated. Simply involve employees in your social strategy to keep them more engaged at work while extending your social reach. Getting employees involved in social media allows you to reach your market through the voices they are most likely to trust.

Engagement 139

Engagement Social Media Strategy Tools 139

Sherrilynne Starkie

DECEMBER 22, 2013

Each week, we highlighted a new survey, report or study to help readers gain the insight they need to make the smart decisions necessary to meet their own goals and objectives. In it, we take a look back at the important new trends, metrics and benchmarks that will inform digital communications strategies into the New Year.

Trends 276

Trends Survey Study Metrics 276

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Below you will find 9 components that are critical to a successful social media strategy.

Social Media 113

Social Media Strategy Guidelines Template 113

Waxing UnLyrical

AUGUST 15, 2011

The other day I read that higher education consulting firm, Noel-Levitz, found that more than three-quarters of students and parents it surveyed never or only rarely read blogs on college websites. The study was listed as one of the bullet points in Academica’s Top Ten , a daily scan of the news stories in Canadian Higher Education.

Study 178

Study Committee Metrics Education 178

SocMed Sean

JULY 9, 2018

Thanks to Sean for sharing his insights on the challenge of managing digital social media channels…even when you’re offline! One of the significant challenges of working with social media is that you cannot be continuously online. Also, social media influences users’ behavior in the real world by 7%.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip.

Study 111

Study Instagram Hashtag Research 111

Keyhole.co

MAY 25, 2022

Do you know your social media efforts are hiding a wealth of information? And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. Let’s get started.

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Social media tools let you engage with your audience in creative ways that boost attendance and make for a better experience. But, social media event promotion is far from over once your guests walk through the door.

Eventful 111

Eventful Social Media Hashtag HootSuite 111

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Myrland Marketing

APRIL 18, 2013

The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. In another blog post today, titled Summarized: The 2013 New Media Engagement Survey , I provided a quick overview of the survey.

Survey 74

Survey Social Media Wikipedia LinkedIn 74

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Sprout Social

NOVEMBER 1, 2021

Oftentimes, when people think about brand advocates, they may think of external people, such as social media influencers. Chances are that your employees are already on social media and talking about their work. Social media advocacy. Helpful for those who aren’t social media power users.

Training 124

Training Study Metrics Social Media 124

Oktopost

JANUARY 12, 2021

What are the most valuable metrics and KPIs to track, and how do you know if the CX you’re offering is successful? Those sites prioritize metrics like add-to-cart, funnel fallout, product comparisons, abandoned cart, and customer reviews, among others. Social Media . How do you measure B2B CX? Customer Feedback.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Brand surveys. Social is a go-to channel for raising brand awareness.

Strategy 131

Strategy Brands Hubspot Survey 131

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media.

Social Media 167

Social Media Nielsen Press Release News 167

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138

ROI Social Media Social CRM Survey 138

Webbiquity SMM

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 191

Social Media Research ROI Technorati 191

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). AI capabilities scan millions of data points from various sources such as social media and review websites to spot hidden patterns.

Sentiment 104

Sentiment Analysis Patterns Price 104

Hootsuite

JULY 8, 2020

At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Why unite organic and paid social strategies? Get the free guide right now!

HootSuite 109

HootSuite Organization Strategy Metrics 109

Proactive Report

JUNE 5, 2011

Our recent study of the top companies across several categories revealed that on average just over 80% are using some form of social media. Yet another study shows that most have not figured out how to calculate a return on that investment. Hypatia didn’t specify what response the other 29% gave.).

ROI 82

ROI Social Media Metrics Survey 82

Proactive Report

OCTOBER 28, 2012

Stanford University’s Rock Center for Corporate Governance, in conjunction with The Conference Board, surveyed more than 180 CEOs, senior executives, and corporate directors on what they know about social media and how they use it in their businesses. The Social Media Disconnect.

Social Media 74

Social Media Strategy Survey Guidelines 74

Sprout Social

APRIL 4, 2023

Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. This could be through word-of-mouth , or by posting to their social media networks, in blog posts, on review sites and other corners of the internet. These are loyal brand followers who can sing your praises.

Brands 128

Brands ROI UGC Authentication 128

Social Media Strategies Summit

JUNE 20, 2019

Source: Social Media Examiner. Upload & share your live video on other social media channels. According to a recent study by Livestream and New York Magazine, 80% of consumers surveyed would rather watch live video from a brand than read a blog. Download (or Save) the Live Video. billion users every day.

Video 140

Video Upcoming Instagram Metrics 140

agora pulse

SEPTEMBER 26, 2019

So, what does this art experience have to do with social media? After all, at the heart of social media, we craft stories and engage our audience. Ontheblog, Hannah Ridenour, Research Manager, discusses the goal of research and evaluation at the CMA, and reviews the ARTLENS Gallery NEA study and tool kit.

Social Media Management 66

Social Media Management Social Media Curation Tumblr 66

agora pulse

SEPTEMBER 26, 2019

So, what does this art experience have to do with social media? After all, at the heart of social media, we craft stories and engage our audience. Ontheblog, Hannah Ridenour, Research Manager, discusses the goal of research and evaluation at the CMA, and reviews the ARTLENS Gallery NEA study and tool kit.

Social Media Management 66

Social Media Management Social Media Curation Tumblr 66

Keyhole.co

NOVEMBER 10, 2023

It doesn’t focus on external factors like how other businesses are performing on those same metrics. Important performance benchmarking metrics include brand awareness, campaign engagement, conversion rate, customer satisfaction rate, etc. But competitor benchmarking compares your processes, products, and ROI against competing brands.

Metrics 59

Metrics Analysis Comparison Price 59

Social Media Marketing

MAY 15, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Twist Image

APRIL 19, 2013

Social Media doesn''t work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses , published on April 17th, 2013. Facebook was most cited as the hardest to maintain social-media platform, according to the survey."

Social Media 111

Social Media Adwords Small Business Loyalty 111

Hootsuite

JULY 8, 2020

At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Why unite organic and paid social strategies? Get the free guide right now!

HootSuite 83

HootSuite Organization Strategy Metrics 83

Twist Image

DECEMBER 2, 2011

eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. Further, only 8% could attribute ROI for all their investments in social media. The survey sample was primarily UK companies, with some representation from other territories. social channels. publishing.

Social Media 81

Social Media ROI Survey Metrics 81

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. This excellent study provides a wide array of answers, statistics and insights. Social Media Takes Time.

Report 191

Report Social Media B2B Newsvine 191