Direct Marketing Observations

MARCH 18, 2015

So much so, that it seems that not a year goes by now where I either hear or read about how social media doesn’t work or is useless or is dying. If anything, social media might be the Benjamin Button of digital these days. Yes they are soft metrics, but they still do matter. But I digress. What was the reach?

Social Media 100

Social Media Marketing Discount Engagement 100

Direct Marketing Observations

SEPTEMBER 29, 2015

About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? Could you build a sound business strategy for a client around social media?

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

JUNE 9, 2011

Digital is moving so fast, that it is really hard for a lot of digital leaders, or social media managers to show the results that are required from their C-suite counterparts. You can’t manage digital if you don’t measure digital-but know what metrics matter. Anticipate that things will change.

Social Media Management 143

Social Media Management Metrics Company Organization 143

Direct Marketing Observations

APRIL 13, 2010

Effective social media programs? That’s the struggle of corporate social media marketers. There are tons of systems that help you listen and monitor , there are a lot of publishing tools that let you update multiple accounts and personas in the same dashboard, hundreds of social platforms and a few reporting tools.

Social Media 178

Social Media Sentiment Comparison System 178