yMarketingMatters

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social Media Referral Traffic and Visitor Increase to your Website. Here are the top ones: 1.

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6 Ways to Measure Social Media

yMarketingMatters

Measuring social media effectiveness can seem daunting. But measuring your social media efforts is possible, and it’s crucial to your overall marketing strategy. A better understanding of your social media efforts will help you discover which mediums and strategies work best and make adjustments accordingly.

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Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business.

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Social Media Updates: March

yMarketingMatters

March saw a few relevant new social media updates that will help you to be more effective, resourceful and efficient in your social media marketing for your business. If the video is shorter than 10 seconds, this metric refers to the number of times people viewed at least 97 percent of the video. Here we go….

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Social Media News & Updates: February

yMarketingMatters

2015 is rolling fast, as are the changes in the social media world. Here are the most important social media updates that you might have missed in February. In February, Facebook started showing relevance scores as visible metrics in their advertising reporting tools. Can you believe it’s March already?

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Interpreting Facebook Page Insights: Reach vs. Engagement

yMarketingMatters

It is a great tool because it offers a ton of new metrics to analyze: Likes, reach, engaged users, visits and more. But it’s not always easy to interpret what numbers matter and what metrics mean “success” for your business? Most of these metrics can boil down to (1) Reach and (2) Engagement.

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Video Marketing For Your Business

yMarketingMatters

Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. The main goal of social media video for businesses is to make a connection, get shared and start a dialogue with the target audience. Why the explosion of video content? YouTube and You Tube Advertising.

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