Waxing UnLyrical

JULY 26, 2011

And everyone’s ekually krazy about social media measurement. And definitely save the date for next week, when Marshall Sponder – a web metrics guru! – will be joining the chat to talk about social media analytics. And given how kontroversial Klout is, what better guest to address their questions?

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Klout Social Media Foursquare Metrics 194

Waxing UnLyrical

MARCH 6, 2015

really don’t care about using social media. PR pros using social media… not. If you look at the research report , you’ll see that metrics and analytical skills don’t even make the cut when it comes to hiring senior pros. How Much do Senior Pros Care About Using Social Media?

Social Media 100

Social Media Compete Skills Consultant 100

Waxing UnLyrical

AUGUST 1, 2014

.” Are we that under-confident as an industry that we have to resort to fecal metrics (yes, I said it) to justify our fees? However, when given a choice we absolutely should not and, even if we have to, we should be trying to educate our clients on better and more effective metrics. ” So I do get it.

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Sample Samples Metrics Consultant 252

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Engagement is a key metric for making the case for micro influencers. Think Beyond Social Media. Choose the most important metric, like report downloads and measure your success. Event panel.

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Influencer Authentication Survey ROI 237

Waxing UnLyrical

AUGUST 20, 2014

Know beforehand & avoid vanity metrics #measurepr. Since Heidi is a self-proclaimed social media metrics “nerd,” we asked her to weigh in on AVE (ad value equivalency): A4: PR people CAN measure actions beyond AVE – understanding qualified eyeballs and the actions stories inspire. Change in reputation?

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Vocus Metrics Eventful Consultant 198

Waxing UnLyrical

AUGUST 3, 2015

Eight Great Myths Of Social Media Measurement. Social Media Measurement: A Step-By-Step Approach. AMEC’s Social Media Measurement Framework. What metric should you use to measure PR? Here’s this week’s selection – posts that have stood the test of time.

Strategy 100

Strategy Metrics Consultant Social Media 100

Waxing UnLyrical

AUGUST 5, 2015

PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In Indeed, many of the social marketers and PR practitioners that I reached out to are perplexed by Snapchat although most agree that the potential audience is compelling.

Metrics 100

Metrics Marketing How To Engineering 100

Waxing UnLyrical

JUNE 21, 2017

Ellen Graves , Social Media Strategist, and. On the metrics they look at when they measuring PR for MSU Extension: A5: We look at likes, click thrus, shares, comments in social, placements in traditional media, sentiment in both #measurepr. Social media analytics can change! Clicks, shares, etc.

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Research Sentiment Banking Metrics 183

Waxing UnLyrical

MARCH 31, 2019

Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. They need to quantify real engagement and impact beyond vanity metrics so they can better advise their brand partners.

Analytics 164

Analytics Influencer Issues Metrics 164

Waxing UnLyrical

JANUARY 20, 2015

What Social Media Analytics Can’t Tell You About Your Customers. Why: How can your business best use the data gleaned from social media analytics? Social Media Measurement for Pragmatists. How to Shift PR From Vanity Metrics to Value-Driven Measurement. 5 Measurements for PR ROI.

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Metrics ROI Consultant Flickr 100

Waxing UnLyrical

FEBRUARY 2, 2015

Social Media Measurement Standards – Everything You Need to Know. Three Fundamentals of Great Social Media Measurement. Why: “Social media measurement programs that are built around metrics tied to business outcomes and show how programs are performing against objectives are important.”

Metrics 100

Metrics ROI Consultant Microsoft 100

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker.

How To 100

How To Metrics Discount Analytics 100

Waxing UnLyrical

JANUARY 29, 2019

Neural networks, artificial intelligence (AI) , and automated systems allow for conversion reports, pay-per-click (PPC), open rates, social media stats and net loss of subscribers that can be crafted within mere minutes. Feature #6: Social Media. Feature #2: Email marketing. Feature #3: A/B testing.

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Features Marketing Statistics Template 169

Waxing UnLyrical

OCTOBER 26, 2016

By actually talking to people, you can get a glimpse behind the scenes and apply meaning to your metrics. My consulting firm recently completed a research project for a regional utility to assess how industry peers were using social media. Our client wanted to make smart decisions as it updates its social media plan.

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Conversation Project Metrics Survey 100

Waxing UnLyrical

JUNE 4, 2019

JD Lasica is an author, entrepreneur, public speaker and new media pioneer. He’s also the founder of Cruiseable, a startup out to bring innovation to the cruise industry, SocialBrite, Inside Social Media, and Best of Indie. Metrics to gauge whether a travel app is taking off. Quantity + quality tells a better story.

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Tourism Travel Startup Metrics 114

Waxing UnLyrical

DECEMBER 4, 2018

Celebrities, athletes, business leaders and individuals who have an elevated status on social media generally make up macro-influencers. So many other factors need to be considered as well, such as message tracks, metrics and who has control of the content (typically the influencer maintains creative control.).

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Influencer Trends Marketing Real Estate 193

Waxing UnLyrical

JULY 24, 2011

Why: Petri had me at, “There is no one metric or set of metrics that will work for every organization.&#. I am already sick of Google+ , by Jen Zingsheim at Media Bullseye. The making of a social media slut , by Mark Schaefer. Social media, thin skins and minions , by Mark Story.

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Klout Flickr Metrics B2B 165

Waxing UnLyrical

MARCH 31, 2014

I’m here to speak at The Hub Convene along with Heidi Sullivan of Cision (disclosure: client); we’re presenting on “Content Marketing Metrics That Matter.” 8 Social Media Marketing Tools to Rapidly Accelerate Your Growth Online. Good morning from beautiful Baghdad by the Bay aka San Francisco!

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Press Release Startup Consultant Flickr 186

Waxing UnLyrical

JULY 13, 2016

Those are vanity metrics. Blogging and content creation through social media are excellent avenues for content marketers to create and measure. Find out what it is at your company that rings the registers. THAT you can measure against. Still measuring your company’s “likes” on Facebook and followers on Twitter?

Metrics 100

Metrics Advertising Campaign Education 100

Waxing UnLyrical

MARCH 21, 2019

Many rants are made across the tubes of information about how social media vanity stats aren’t true engagement (e.g. Focusing on end data and metrics and forgetting why we’re doing what we’re doing in the first place; losing that human connection, is an ever-present danger. likes, retweets, followers, etc).

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Meme Training Discount Flickr 250

Waxing UnLyrical

AUGUST 26, 2015

There’s a magazine and intranet to write for, multiple special projects, and internal social media. Our friends in marketing have metrics – this many impressions equals this many prospects equals this much in sales. Measure your intranet metrics. And don’t neglect internal search in your metrics! She’s busy.

Metrics 100

Metrics Banking Research Organization 100

Waxing UnLyrical

OCTOBER 9, 2015

Q2: Commonalities: FEAR: of metrics, of measurement, of failing. On the progress of measurement standards worldwide: A5: We’ve made huge strides in #measurePR standards for news media. Next frontiers: social media, internal comms. richardbagnall leading @AmecOrg metrics initiative. A5: There is progress.

Metrics 100

Metrics Consultant System ROI 100

Waxing UnLyrical

MARCH 11, 2013

This time around, we talked more about the need for education, whether CPM (cost per thousand impressions) is a valid metric for PR, especially since it has recently been discussed by the IPR (Institute for Public Relations “measurati,” and whether or not PR firms should also offer measurement services.

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CPM Handbook Comparison Consultant 204

Waxing UnLyrical

JUNE 3, 2016

Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. A2(2): And then make sure you’re asking yourself: “What am I trying to convey by reporting on metrics?” Fragmentation of media means fewer eyeballs on each story. ” #measurepr.

Metrics 100

Metrics Analysis Banking ROI 100

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). If social media is part of your PR plan, involving employees can earn you serious benefits. Now consider this exercise in the real-time social media scenario.

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Nielsen Reputation Metrics Exercises 100

Waxing UnLyrical

MAY 29, 2015

A1 I’m a culture consultant by way of social media and digital strategy for nonprofits #measurepr. On the types of metrics that they focus on for internal and external communities: A2 engagement metrics are the most important, but including “lurkers” who read and share #measurepr. ” #measurepr.

Lurker 100

Lurker Consultant Metrics Journal 100

Waxing UnLyrical

JULY 2, 2018

They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR. A2 My first #PublicRelations job was with a nonprofit in Uganda, before the days of social media. And with how social media and the internet evolve on (literally) a daily basis?

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Education Creative Commons Metrics Journal 102

Waxing UnLyrical

AUGUST 7, 2015

Changing interactions, changing metrics. So those were part of your core suite of metrics. Then social really started coming into its own. taking place in various social networks, that added to your comment count. If you’re still stuck on “comments” as a metric, how valid would that now be?

Content 100

Content Metrics Lurker System 100

Waxing UnLyrical

JANUARY 26, 2015

How 4 Social Media Predictions Impact Email Marketers. 30+ Social Media Predictions for 2015. .” 30+ Social Media Predictions for 2015. Why: In this post for Social Media Today , Carlos Gil shares the thoughts of over 30+ social media influencers on what they view as forthcoming in the year ahead.

Trends 100

Trends Marketing Consultant Sample 100

Waxing UnLyrical

FEBRUARY 13, 2017

The course comprises everything from getting started with a solid foundation , to messaging , to content , to media relations in a social world, to smart metrics – an area of Social PR I am particularly known for, because of my innovative and practical approach.

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Course Module Training Banking 168

Waxing UnLyrical

AUGUST 24, 2011

Marshall calls this the social enablement audit, showing you how much of your data is ultraviolet. Starting out, what metrics are most important for a social media campaign? Marshall: “It depends on what your goals are for the campaign and I believe you need to really think about that first before metrics.

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Metrics Flickr Campaign Analytics 163

Waxing UnLyrical

AUGUST 30, 2011

At the former’s heart is an open and transparent algorithm that seeks to measure who is important within each social media channel. Only when you have identified who these people can you source relevant measurement metrics. These are key measurement metrics which Tweet and BlogLevel also measures. †† †.

Influencer 179

Influencer GPS Metrics Social Media 179

Waxing UnLyrical

MAY 31, 2011

On May 24, the #MeasurePR chat was a community chat, discussing the reporting side of measurement—how PRs plan for a tool throwing bad numbers, reporting numbers that contradict, and whether Share of Voice (SOV) is a useful or useless PR metric. Dave Fleet posted that he feels Share of Voice is a useless metric for PR.

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Communities Klout Metrics Flickr 134

Waxing UnLyrical

NOVEMBER 20, 2015

As did James Breen : A2: I also see a trend of including internal (owned) metrics like google analytics, social media follower growth, share price #measurepr. Cayla Hicks also made a great point: @caylahicks I’ll be interested to see that too – and if Twitter Moments engages more people #measurepr.

CPA 100

CPA Consultant Metrics Groups 100

Waxing UnLyrical

APRIL 14, 2011

Meaningless metric if we arbitrary assign loose value to it. alanchumley ROI If it ain’t a workable (not conceptual) equation it ain’t ROI Misused often as an intermediate loose proxy metric. alanchumley ROI easy a pie if you’ve set meas’ objectives and chosen the right metrics methods. If drives 2transcn grt.

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ROI Metrics Tourism Reputation 173

Waxing UnLyrical

MAY 2, 2016

And since smart teachers continue to learn from their students, I thought this week I’d showcase some of the Virtuosos… because they really get what “Social PR” is all about. Customer Experience Driven By Social Media Intelligence. Why Are So Many Likable Ads Ineffective? .

Hashtag 100

Hashtag Banking Training Consultant 100

Waxing UnLyrical

JULY 12, 2011

Don’s piece and the WSJ piece kicked off a discussion about whether coverage of the weaknesses of AVE in such a high profile publication such as the WSJ might allow some organizations cover for leaving this questionable metric in the dustbin. The conclusion was: not likely. We also discussed summer reading lists.

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Klout Journal Flickr ROI 173