Sherrilynne Starkie
JANUARY 29, 2018
These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. Effective social media analysis takes the right combination of hard skills and softer aptitudes. A good social media consultant will be au fait with: Google Analytics and Tag Manager.
Sherrilynne Starkie
MARCH 14, 2018
As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Reach, visits, shares, comments, likes, follower growth and cost per engagement are the evaluation metrics. There is no doubt that social media, when done right, is a time suck.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sherrilynne Starkie
FEBRUARY 13, 2018
Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. A lot of people think of social media as marketing, and it’s an important part.
Sherrilynne Starkie
OCTOBER 25, 2018
Top 5 must-know social media news for the week includes stories about a new Messenger, Soundcloud’s Instagram integration, YouTube’s changed engagement metrics, the fight against fake news and Snapchat’s power with youth demographics. Facebook launches Messenger 4. — SS.
Sherrilynne Starkie
FEBRUARY 23, 2013
However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns. Brands tend to use reach metrics which often are no measure of influence.
Sherrilynne Starkie
DECEMBER 22, 2013
In it, we take a look back at the important new trends, metrics and benchmarks that will inform digital communications strategies into the New Year. Click here to download your copy now to get the hard numbers behind the eight key trends of 2013: Powering events through social media. Social media for health.
Sherrilynne Starkie
AUGUST 15, 2018
That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. So where’s the influence? Getting meaningful influencer campaign measurement.
Expert insights. Personalized for you.
347 
Let's personalize your content