Mindjumpers

article thumbnail

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

This white paper called ‘Actionable Social Analytics: From Social Media Metrics to Business Insights’ presents comprehensive definition of social analytics to increase marketing and sales effectiveness. Social Analytics for Marketing and Sales Effectiveness Framework.

Metrics 268
article thumbnail

The Impact of Social Media

Mindjumpers

Tweet Harvard Business Review Analytics Services has released a study on the impact of social media. Nearly one-third (31%) do not measure effectiveness of social media. Less than one-quarter (23%) are using social media analytic tools. • Use of social media will clearly expand in the coming years.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The State of Social Media Marketing– Annual Survey Report

Mindjumpers

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The It compares the state of social media in 2011 and expectations from 2012, based on this survey.

Survey 250
article thumbnail

The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. Social media monitoring continues to be an important component of social strategy. Monitoring. Investment.

Survey 225
article thumbnail

Why Social Media is not a Cheaper Alternative > $5 [part II]

Mindjumpers

Tweet Written by Tehneyat who works with social media for UK’s largest direct agency, Wunderman , in London. Social is all about: Return on Investment and Brand Loyalty. Social for companies and brands is all about return on investment (but then again, who are we kidding, what isn’t?!).

article thumbnail

How to Uncover Negative Feedback on Your Facebook Page

Mindjumpers

Yesterday, Socialfresh posted a very interesting article in this regard stating that ‘as a social media manager, you’re essentially in a relationship with your page. When downloading the insights as a spreadsheet, you’ll see Lifetime Negative Feedback Users and Lifetime Negative Feedback from Users in the “Key Metrics” tab.

Facebook 267
article thumbnail

Will The New Pinterest Analytics Convince More Brands To Start Pinning?

Mindjumpers

As images are becoming more and more prominent in social media marketing, Pinterest has quickly become an increasingly popular choice of platform among brands. One thing the platform has been lacking is a free and easy way to collect metrics but that has just changed with the launch of the new Pinterest Analytics tool.

Analytics 167