Justin Levy

MAY 10, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Joint Chiefs of Staff 2010 Social Media Strategy Written on May 10, 2010 by Justin Levy in military , social media , social media strategy 16 Comments - Leave a comment!

Social Media 113

Social Media Strategy Policies RSS 113

Justin Levy

NOVEMBER 25, 2013

With fitness the metrics you may be monitoring can include body fat %, weight, heart rate or body measurements. Fitness Marketing Social Media fitness' I make major changes to my fitness routine once every 8-10 weeks while making small changes on a weekly basis. What others can you think of? Photo Credit: Al_HikesAZ.

Marketing 164

Marketing Exercises Comparison Software 164

Justin Levy

JUNE 3, 2011

Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice&# is a useless PR metric. Are media impressions a useless metric? What are your thoughts?

Metrics 226

Metrics Feed Reader Banking Report 226

Justin Levy

DECEMBER 6, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Social Media Marketing in the Restaurant Business Written on December 6, 2009 by Justin Levy in business strategy , caminito , marketing strategy , social media , social media strategy , word-of-mouth 78 Comments - Leave a comment!

Social Media 153

Social Media Case Study Marketing Study 153

Justin Levy

JUNE 3, 2011

Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice” is a useless PR metric. Are media impressions a useless metric? What are your thoughts?

Metrics 138

Metrics Feed Reader Banking Report 138

Justin Levy

NOVEMBER 25, 2013

With fitness the metrics you may be monitoring can include body fat %, weight, heart rate or body measurements. I make major changes to my fitness routine once every 8-10 weeks while making small changes on a weekly basis. While many understand this basic concept in fitness, we don’t apply that learning to our marketing programs.

Marketing 100

Marketing Exercises Comparison Software 100

Justin Levy

NOVEMBER 25, 2013

With fitness the metrics you may be monitoring can include body fat %, weight, heart rate or body measurements. I make major changes to my fitness routine once every 8-10 weeks while making small changes on a weekly basis. While many understand this basic concept in fitness, we don’t apply that learning to our marketing programs.

Marketing 100

Marketing Exercises Comparison Software 100

Justin Levy

JUNE 3, 2011

Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice” is a useless PR metric. Are media impressions a useless metric? What are your thoughts?

Metrics 113

Metrics Feed Reader Banking Report 113

Justin Levy

APRIL 22, 2014

Couple that with an addiction to data and Foursquare provides a single key metric for me: how many times I have gone to the gym. I also know that number of check-ins may be a helpful metric for event organizers. Marketing Social Media' Motivating myself - Fitness is part of who I am. It is not a diet.

Foursquare 244

Foursquare Delicious Hotels Travel 244

Justin Levy

APRIL 28, 2014

We’ve divided marketing into either left brain – metrics, analytics, Big Data – or right brain – creative, inspirational, artistic – and we’ve put such a firewall between the two perspectives that marketers are incomplete. Being popular in social media does not make you a hero.

Marketing 199

Marketing Publishing iPhone Badge 199

Justin Levy

JUNE 26, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Doing the Advanced Work Written on June 26, 2010 by Justin Levy in hustle , presidentobama , video 1 Comment - Leave a comment! Change your success metrics and the advanced work to achieve those metrics.

Sports 200

Sports RSS Feed Reader Eventful 200

Justin Levy

APRIL 28, 2014

We’ve divided marketing into either left brain – metrics, analytics, Big Data – or right brain – creative, inspirational, artistic – and we’ve put such a firewall between the two perspectives that marketers are incomplete. Being popular in social media does not make you a hero.

Marketing 100

Marketing Publishing Badge iPhone 100

Justin Levy

APRIL 28, 2014

We’ve divided marketing into either left brain – metrics, analytics, Big Data – or right brain – creative, inspirational, artistic – and we’ve put such a firewall between the two perspectives that marketers are incomplete. Being popular in social media does not make you a hero.

Marketing 100

Marketing Publishing iPhone Badge 100

Justin Levy

APRIL 22, 2014

Couple that with an addiction to data and Foursquare provides a single key metric for me: how many times I have gone to the gym. I also know that number of check-ins may be a helpful metric for event organizers. Motivating myself – Fitness is part of who I am. It is not a diet. It is not a short-term effort.

Foursquare 145

Foursquare Delicious Hotels Travel 145

Justin Levy

APRIL 22, 2014

Couple that with an addiction to data and Foursquare provides a single key metric for me: how many times I have gone to the gym. I also know that number of check-ins may be a helpful metric for event organizers. Motivating myself – Fitness is part of who I am. It is not a diet. It is not a short-term effort.

Foursquare 100

Foursquare Delicious Hotels Travel 100

Justin Levy

JUNE 3, 2012

“Draft new social media strategy” is not a task, it’s a project. Even when preparing something routine like a report, I will have it broken down into several tasks such as: 1) Download Google Analytics report, 2) Input updated metrics into dashboard & 3) Email dashboard to team. Use a reward system.

Project 234

Project Products Analytics List 234

Justin Levy

JUNE 3, 2012

“Draft new social media strategy” is not a task, it’s a project. Even when preparing something routine like a report, I will have it broken down into several tasks such as: 1) Download Google Analytics report, 2) Input updated metrics into dashboard & 3) Email dashboard to team. Use a reward system.

Project 176

Project Products Analytics List 176

Justin Levy

JUNE 3, 2012

“Draft new social media strategy” is not a task, it’s a project. Even when preparing something routine like a report, I will have it broken down into several tasks such as: 1) Download Google Analytics report, 2) Input updated metrics into dashboard & 3) Email dashboard to team. Use a reward system.

Project 176

Project Products Analytics List 176