Jeff Esposito

NOVEMBER 3, 2011

This year I decided to break away from that method and decided to make my weekly selections with social media buzz metrics using Lithium’s social media monitoring tool ( full metrics here ). Despite an abysmal 5-8 Week 8 showing, I am sitting at 59-58 on the season sticking strictly to the metrics.

Social Media 34

Social Media Metrics Team Groups 34

Jeff Esposito

DECEMBER 1, 2011

Instead of picking games on who has hotter cheerleaders, my gut or by throwing a dart at the list of games I am picking this season’s winners by using a series of social media metrics with the buzz generated by fans using Lithium’s Social Media Monitoring.

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Social Media Metrics List Crowdsourcing 35

Jeff Esposito

JANUARY 5, 2012

During the 2011 NFL season, I picked the weekly winners utilizing social media metrics gathered using Lithium Social Media Monitoring and a series of formulas ( click here for full formulas). Over the 17 weeks there were ups and downs, but I wound up finishing the year at 132-123 so while not awesome, still above.500.

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Lithium Social Media Project Metrics 36

Jeff Esposito

SEPTEMBER 4, 2012

This year, I am going to continue my work from last year in predicting winners of the games using social media buzz and some formulas using Lithium Social Media Monitoring. Below are the updated metrics and points breakdown: Net Promoter Score [NPS] (Positive Mentions – Negative Mentions/Weekly Team Mentions) – 3 Points.

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Social Media Lithium Team Conference 35

Jeff Esposito

MARCH 3, 2014

A few weeks ago, I sat on a panel for MITX that focused on monetization of social media. Three of the biggest takeaways/talking points were as followed: Two sides of social. Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media.

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Social Media Marketing Overview ROI 20

Jeff Esposito

OCTOBER 5, 2010

Instead of relying on tried and true metrics like home vs. away splits or how the teams will finish, I decided to use social media buzz. Deciding the fall classic with social buzz. Tags: social media sports MLB New York Yankees World Series World Series Champ. View more presentations from Jeff Esposito.

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Social Media Sports Apple Metrics 40

Jeff Esposito

DECEMBER 15, 2011

While you might be thinking rush defense, QB rating or pass defense, I turned to my other passion to help me pick the winners – social media. Every time someone Tweets, blogs or posts to a team’s Facebook page it gets tracked by tools like Lithium’s social media marketing tool. So how will this week’s games turn out?

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Social Media Metrics Team Tools 32

Jeff Esposito

JANUARY 11, 2012

If you have tuned into this blog over the past 18 weeks , you probably know that for this NFL season, I decided to use social media metrics to predict the winners of each week’s NFL games.

Social Media 31

Social Media Conference Metrics Data 31

Jeff Esposito

DECEMBER 15, 2011

While you might be thinking rush defense, QB rating or pass defense, I turned to my other passion to help me pick the winners – social media. Every time someone Tweets, blogs or posts to a team’s Facebook page it gets tracked by tools like Lithium’s social media marketing tool. So how will this week’s games turn out?

Social Media 28

Social Media Metrics Team Tools 28

Jeff Esposito

DECEMBER 9, 2010

My friend Ari Herzog asked me to pen a post on his blog to shed some insight into being the man behind the curtain of a corporate social media team. In fact being on social networks is just a small part of our daily routines. To many executives and staff members, social media is an enigma that they want to know more about.

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Social Media Management Social Media Education Conversation 48

Jeff Esposito

OCTOBER 15, 2010

The book was published long before the struggle to quantify social. media, but the measurement methodology presented still rings true. After all, social media is still media. Social media is a business tool, and social media can be measured like anything else.

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Social Media Metrics Education Cost 33

Jeff Esposito

FEBRUARY 2, 2011

Don’t be – I used Lithium Social Media Monitoring (formerly Scout Labs; Disclosure – I received an evaluation license ) to use the social buzz around the teams to pull together a report called the Passion of the Fan to see if online passion would translate into on-field success. Using Social Media to Pick a Super Bowl Winner.

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Lithium Social Media Film Metrics 32

Jeff Esposito

JUNE 13, 2011

This is post is part of the Institutionalizing Social Media series. As you begin to put your social media plan into action , perhaps the biggest thing that you need to do aside from the rollout is to establish what you are measuring. Measuring the number of fans/followers is the least labor intensive metric on this list.

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CoTweet CoTweet URL Metrics 45

Jeff Esposito

JUNE 4, 2012

Now on the surface this is a great thing for social media as it is getting prominent exposure to the general public. It is also a big step for brick and mortar stores who have not been as quick as their online counterparts in embracing and promoting their social presence. Twitter – minimal conversation and mostly push marketing.

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Brands Real Estate Foursquare Retail 50

Jeff Esposito

NOVEMBER 23, 2011

With that said, my weekly picks using social media buzz metrics via Lithium’s Social media monitoring tool have not fared as well. Hopefully I can continue that streak into the Thanksgiving Day weekend with social media’s Week 12 picks: Green Bay 1, Detroit 15. So it is still anyone’s game.

Crowdsourcing 35

Crowdsourcing Metrics Social Media Team 35

Jeff Esposito

MARCH 18, 2012

No, not the conference attendees, but rather the social media landscape. The atmosphere at the conference was that social media has matured from a cute trend to a part of business as usual. The winds of change swirling across the social landscape are going to make for an interesting year for social media practitioners.

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Conference ROI Small Business Metrics 40

Jeff Esposito

FEBRUARY 21, 2012

Instead of the bare bones metrics from the old Insights tool, the new tool offers more data than most folks truthfully need. To get this metric you can tally up the total number of impressions for each category in the Key Metrics tab (columns R, U & X) on the data export.

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Facebook Metrics Comparison Data 46

Jeff Esposito

NOVEMBER 11, 2011

The Personal Branding Double Standard – Social media can be both beautiful and ugly at the same time, and not in a Coyote ugly kind of way. Be Brilliant at the Basics – The easiest things to forget as you are looking to get ahead of the competition are the little things.

Vimeo 33

Vimeo Film Metrics Social Media 33

Jeff Esposito

MAY 31, 2011

This is post is part of the Institutionalizing Social Media series. After setting the groundwork for a social media structure across the company, it is important to set up a roadmap for future success. Jot down the areas of your company that you think can benefit from a touch of social media.

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Team Social Media Metrics Training 43

Jeff Esposito

APRIL 18, 2013

For some reason, I can do an ERA in my head but getting ROI metrics or simple division in my head not as well – so thinking of sports is paying off some. social media I suck self-reflection Suck you suck' It was my toughest subjects growing up and hasn’t overly improved since them. So what are you afraid of? What do you suck at?

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Sports Exercises ROI Metrics 52

Jeff Esposito

DECEMBER 16, 2010

People I interact with often ask me what the benefits of social media are. Many of these people are not familiar with the space and question metrics that they cannot understand. They range from ROI and measurement to “why bother” and “is it worth it?”.

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ROI Metrics Questions Team 41

Jeff Esposito

JULY 10, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading The Real-Life Social Network Written on July 10, 2010 by Espo in social media I saw this presentation kicking around and was really struck by a lot of the metrics. The Real Life Social Network v2 View more documents from Paul Adams.

Social Networking 30

Social Networking Creative Commons Disqus Metrics 30

Jeff Esposito

JULY 22, 2010

Written on July 22, 2010 by Espo in social media This post originally ran on PR Breakfast Club earlier in the week. So it baffles me when I read posts and hear people talking/positioning social media in a way that will only open it up to skepticism. My near 10 years in the public relations industry has taught me a lot.

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Metrics Creative Commons Disqus Exercises 24

Jeff Esposito

AUGUST 10, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Paying it forward Written on August 10, 2010 by Espo in Life , Random A week ago, I did a review of Jim Sterne’s Social Media Metrics , that was not too flattering. In response, Jim tweeted that a refund was in the mail. Thanks for visiting!

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Creative Commons Disqus Review Metrics 30

Jeff Esposito

JUNE 2, 2015

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. There is a mix of vanity in both of those two points, but it also plays to the vanity of social networking platforms. or to see who on their network is truly engaged with them.

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Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. There is a mix of vanity in both of those two points, but it also plays to the vanity of social networking platforms. or to see who on their network is truly engaged with them.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

MAY 20, 2011

The lost origin of Twitter – This Gizmodo piece made the cut this week, because it took me down memory lane – to a world of less connected and wired in devices that evolved into my favorite social platform. Don’t be fooled by the last-click analysis of social media – Measurement is something that everyone wants to do in the social space.

Klout 31

Klout Paid Search Analysis Small Business 31

Jeff Esposito

MAY 20, 2011

The lost origin of Twitter – This Gizmodo piece made the cut this week, because it took me down memory lane – to a world of less connected and wired in devices that evolved into my favorite social platform. Don’t be fooled by the last-click analysis of social media – Measurement is something that everyone wants to do in the social space.

Klout 30

Klout Paid Search Analysis Small Business 30

Jeff Esposito

FEBRUARY 23, 2012

8 Social Media Metrics You Have to Measure – Good video worth the listen for some good measurement insight. Huggies Taps ‘Baby Bloggers’ to Leverage Tumblr – Ever wonder how a consumer baby brand engages its customers in a blogger outreach program?

Data 28

Data Real Estate Tumblr Retail 28

Jeff Esposito

FEBRUARY 19, 2012

Last month, I presented Vistaprint as a case study for social commerce. Evolving your metrics. Tracking sales to your social interactions. Measuring your social output. Below are the video and deck. Key takeaways include: What can be measured. All measurement is not equal. View more PowerPoint from Jeff Esposito.

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Case Study Study Strategy Metrics 42

Jeff Esposito

MARCH 25, 2015

When Jeff wasn’t officially the award-winning social media pro he is today. I met the man behind this blog, Jeff Esposito, on Twitter. There, Jeff is known as @jeffespo. We’re known as @ News_Spark. We began tweeting when NewsSpark was only an idea. Jeff has since become a tweep. Digital benefits.

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Content Journal Publishing Metrics 20

Jeff Esposito

MARCH 25, 2015

When Jeff wasn’t officially the award-winning social media pro he is today. I met the man behind this blog, Jeff Esposito, on Twitter. There, Jeff is known as @jeffespo. We’re known as @ News_Spark. We began tweeting when NewsSpark was only an idea. Jeff has since become a tweep. Digital benefits.

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

AUGUST 31, 2011

This season, I have decided to make my picks based on the social buzz surrounding the teams squaring off each week. To come up with my picks, I will assign a point score based on various social metrics. I will explain more next Thursday, but it will be very similar to my Super Bowl and NFL season predictions from last season.

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Metrics Groups Groups Team 39

Jeff Esposito

MARCH 27, 2012

There is no question that jobs in social media are on the upswing. These new postings mean that companies are taking social seriously and looking to staff their efforts accordingly. So if you are in one of those areas and think a social media job is for you – you may be in luck. Image - Matt Hamm.

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Social Media Case Study Metrics ROI 42

Jeff Esposito

NOVEMBER 4, 2011

Has social media gone the way of the fax machine? Social media is moving towards becoming a marketing staple and is getting past the new and sexy stage; ask yourself – what is next. Relatively) Cheat Resistant Rewards and Metrics for Gamification – I love reading posts on social media measurement.

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Klout Metrics Cost Influencer 33

Jeff Esposito

OCTOBER 1, 2010

I’ll be working on a report that picks the World Series winner using social media, be on the lookout for that on Tuesday. Social media and the big conversation “fail” – What is a conversation? Are You a Social Media Expert or a Social Media Whore?

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Metrics Comparison Social Media Project 26