Janet Fouts

OCTOBER 25, 2010

One of the questions people ask in our initial social media strategy sessions is “How will I know if I’m doing it right?&# The easy answer is something like “your metrics will show you&# or “you’ll be the most popular man in the universe&#. What social sites are they strong in? Why was that?

Social Media 132

Social Media Data SM2 Radian6 132

Janet Fouts

FEBRUARY 16, 2012

I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One woman told me that she was trying to get the CXO’s to use social media as part of their brand awareness. If they’re not up to speed on how to use social media they won’t adopt.

Social Media 116

Social Media Netvibes CoTweet CoTweet 116

Janet Fouts

JANUARY 27, 2011

Is one of the best blog metrics tools out there, and now they’re reaching deeper into your traffic incorporating Google Analytics and Feedburner. Like Momentus Media’s application it can be quite revealing to see how it scores your friends and competitors and even compare them through a nifty drag-and-drop interface.

Klout 138

Klout Brands Social Media Postrank 138

Janet Fouts

DECEMBER 12, 2014

most cases brands are more interested in cost-per-click and cost-per-lead or cost-per-conversion metrics or developing discussion on their page, so these are the metrics you need to be able to generate. Use Facebook as just another social media network in your toolbox but not as the be-all end-all of your marketing campaign.

Engagement 143

Engagement Brands Facebook Journal 143

Janet Fouts

NOVEMBER 3, 2010

Here’s a post on the Social Media Coaching Center with more on that one too. With the insights dashboard will give you a better look at the applications you use, and even some information on sharing metrics and demographic information on your website’s domain. Tags: Social Media Tips and Tricks.

Facebook 133

Facebook Applications Privacy Groups 133

Janet Fouts

MARCH 8, 2015

Hopefully you set up a list of intentions, (or KPIs) for your social media outreach before you started signing up for networks. Take a look at whatever metrics you decided were your measurements for success. Corporate Social Media Marketing mindfulsocial' Does this specific platform’s style work for you?

Marketing 70

Marketing Authentication Resources Metrics 70

Janet Fouts

APRIL 5, 2012

For some reason Facebook chooses Reach to be the metric graphed on the insights page, and it’s little understood, so here’s the long and the short of it. Another consideration is how the metrics of each individual fan affects the reach too. Here’s how Facebook defines reach. The reach from those ads is included in your overall reach.

Facebook 191

Facebook Metrics Organization Applications 191