Direct Marketing Observations

JANUARY 31, 2018

Lately, I’ve been thinking way too much about organic B2B social media marketing. This is the great struggle for the enterprise in social media. It’s ticking and you need to figure out real quick where social media fits within your org. Where does it fit? Does it fit? That’s for your benefit.

Social Media 164

Social Media B2B Metrics Analytics 164

Direct Marketing Observations

OCTOBER 4, 2017

B2B Social media success is like the American ninja warrior TV show. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017. Where does social media fit in the marketing mix?

B2B 100

B2B Conversation Social Media Strategy 100

Direct Marketing Observations

OCTOBER 17, 2011

In marketing, digital marketing, email marketing, and social media marketing our success needs to be measured by both hard and soft metrics. Yet, most marketers might be pressuring themselves in to measuring success by measuring hard metrics when there are plenty of soft metrics to measure success by.

Metrics 148

Metrics Content Campaign Reputation 148

Direct Marketing Observations

FEBRUARY 21, 2012

2 years ago, We stopped blowing on the reflection of our social media selves in the mirror and wanted to get serious about measuring social. Consider this blurb from 10 Ways Social Media Will Change In 2010. “Return on investment on social media activities has been challenging to most companies in 2009.

Data 197

Data Social Media Radian6 ROI 197

Direct Marketing Observations

MARCH 18, 2015

So much so, that it seems that not a year goes by now where I either hear or read about how social media doesn’t work or is useless or is dying. If anything, social media might be the Benjamin Button of digital these days. Yes they are soft metrics, but they still do matter. But I digress. What was the reach?

Social Media 100

Social Media Marketing Discount Engagement 100

Direct Marketing Observations

SEPTEMBER 29, 2015

About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? Could you build a sound business strategy for a client around social media?

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

NOVEMBER 20, 2013

The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding. Pay attention to what Joachimsthaler says about social metrics. Joachimsthaler: Don’t be misled by social media metrics, likes, fans, and followers.

Loyalty 226

Loyalty B2B Metrics Curation 226