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Social Media Marketing- Short Term or for Ever?

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As marketers we want to measure RoI from our investments and the same is true for our investments in social media as well. But to consider social media as a short term or one off activity and then measure RoI, seems to be a grave mistake. More than that, how do we continue your social media campiagn for ever?

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IAB-Social Media Metrics-Standard Definitions Document

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GAP (Google Advertising Professional) Certification! Useless or Useful?

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Similarly, as a Marketing Manager/Head- one would need to be have a basic understanding of Social Media, eMail Marketing, Display advertising and Search advertising - GAP is not a conduit to know it all and can not take the career in fast track. Related Posts: Why You Should Sack Your Social Media Agency Now?

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How to Get Guaranteed ‘Wows’ and ‘Fans’ for your Facebook Page?

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IAB-Social Media Metrics-Standard Definitions Document Where is Linkedin Going Wrong? AND WHEN YOU ARE DONE- SEND US YOUR FACEBOOK PAGE LINK AND WE WILL SHOWCASE IT AT ATOMTHOUGHT! . . . Header Image source: [link]. Related Posts: The Next Big Thing After Twitter! Is FourSquare The Answer? Facebook Notes- Thoughts.

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Enterprise 2.0! How businesses are lapping up social media?

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The success metrics of new genera-tion enterprise are already very clear: how can we be more innovative, relevant, effcient and adapt to change at 2X the speed thus far? While the metrics and the power engine (people and ideas) seem traditional, the implications are very futuristic. India Strategy for Social Networking Sites!

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10 Digital Trends to Observe in 2009

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Citizen Journalism- After 26/11 marketers and publishers have understood the power of social media and this would change the face of content publishers for ever. IAB-Social Media Metrics-Standard Definitions Document Why You Should Sack Your Social Media Agency Now? Right Click and Save the ebooklet.

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