Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

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SM2 Alterian Vocus Social Media 187

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152

Cymfony Social Media Tools SM2 152

Janet Fouts

OCTOBER 25, 2010

One of the questions people ask in our initial social media strategy sessions is “How will I know if I’m doing it right?&# The easy answer is something like “your metrics will show you&# or “you’ll be the most popular man in the universe&#. What social sites are they strong in? Why was that?

Social Media 132

Social Media Data SM2 Radian6 132

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. What about you?

Social Media 155

Social Media Radian6 Strategy SM2 155

Koka Sexton

MAY 2, 2011

The typical 1 st week post and then a little about the creation of social media university but that’s about all. Building a social media plan for the company was, or is a challenging task. It’s not recommended to setup and run multiple social media channels all at once. Oh… I got to meet Brian Solis.

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SM2 Alterian Metrics Training 72

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

Questions 160

Questions Social Media Consultant Education 160

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

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Social Media Trendrr SM2 Alterian 257