Koka Sexton

AUGUST 10, 2023

To remain a high performer and exceed sales targets in 2023, sales teams must leverage advanced metrics and data to guide their strategies and prioritize their goals. The good news is that leveraging advanced metrics can be an effective way for sales teams to propel their success.

Metrics 52

Metrics Collaboration Sentiment Loyalty 52

Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. Analyzing sentiment in social chatter also helps brands spot early indications of negative sentiment and take proactive measures before a situation escalates.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. Automation AI analysis helps businesses automate statistical calculations to monitor key performance indicator (KPI) metrics across platforms. Let’s dig deeper.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding.

Examples 119

Examples Social Media Sentiment Influencer 119

Sprout Social

FEBRUARY 19, 2024

How AI automation benefits businesses AI automation enables companies to automate workflows and get actionable insights through AI tasks like sentiment analysis so they can make tangible changes to drive growth. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 102

Strategy Sentiment Patterns Marketing 102

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 107

Process Sentiment Analysis Applications 107

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 102

Sentiment Analysis Patterns Price 102

Sprout Social

FEBRUARY 15, 2024

That’s why likes and reactions are important metrics to consider when analyzing your content performance. Define the metrics How do you know what success looks like? Tracking metrics enables you to adjust your social media strategy to increase audience engagement. The hashtag is used in hundreds of thousands of posts.

Engagement 103

Engagement Tips Loyalty Metrics 103

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

JANUARY 24, 2024

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements.

Influencer 100

Influencer Brands Collaboration Authentication 100

Sprout Social

NOVEMBER 30, 2023

You could also survey and ask your customers what other brands they considered when making a similar purchase. News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e., Online reviews also give you insight into brand sentiment. how the public feels about their brand).

Analysis 102

Analysis Sentiment Marketing How To 102

Sprout Social

JULY 6, 2022

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. Why is social media intelligence different?

Social Media 112

Social Media Sentiment Survey Marketing 112

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 131

Sentiment Marketing Analysis Loyalty 131

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 118

Patterns Sentiment Analysis Proposal 118

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Social Media Strategies Summit

FEBRUARY 24, 2021

According to one survey, brands primarily rely on it for audience feedback, but there are lots of other use cases: Source: Clutch. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. Source: Sprout Social.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Track social sentiment in real time. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Oktopost

JANUARY 12, 2021

What are the most valuable metrics and KPIs to track, and how do you know if the CX you’re offering is successful? Those sites prioritize metrics like add-to-cart, funnel fallout, product comparisons, abandoned cart, and customer reviews, among others. CX has become an intrinsic part of the B2B marketing funnel. Customer Feedback.

B2B 101

B2B Marketing Metrics Survey 101

agora pulse

AUGUST 17, 2020

Step 1: Identify your social media marketing goals and metrics. Consequently, metrics you want to keep an eye on may include: Traffic (especially from social media channels). Number (and sentiment) of your customer support emails. Unlike the above metrics, this one should be going down. On-site engagement. Conversions.

Social Media 171

Social Media Strategy Marketing How To 171

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 111

Brands Sentiment How To Analysis 111

Sprout Social

MAY 24, 2022

Plus, we’ll give you the metrics you need to prove it. Plus, in-network brand survey tools provide timely insights on how people are responding to your awareness efforts. Here are some reporting tips, plus sample metrics you can use to measure performance: Photo credit: Codesign. Metrics for tracking paid media performance.

Sentiment 95

Sentiment Metrics Hashtag Review 95

Keyhole.co

JANUARY 16, 2024

Today, Social Media Listening tools like Keyhole let you gather vital metrics such as how often your brand or your competitors are mentioned. Sentiment benchmarking Exploring customer sentiment allows for a comparative analysis of how the audience feels about your brand versus others. How does sentiment benchmarking work?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Unfortunately, these surveys take weeks (if not months) to design and distribute. Fans beget more fans.

Strategy 129

Strategy Brands Hubspot Survey 129

Harp Interactive

MARCH 31, 2010

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns.

Analytics 350

Analytics Social Media Trendrr Digg 350

Buzzlogix

AUGUST 22, 2017

Keep an eye on the right metrics so you’ll know just how well received that content is. Return visitors is one of the most important metrics you can track. Track this metric to find out if you are meeting your coverage demands. Analyze the impressions when gauging this metric. Content Marketer. Unique Visitors.

Metrics 40

Metrics Social Media Sentiment Conversation 40

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Some of these are: Performance summary : Compare top-level performance metrics with the previous publishing period. What is review analysis?

Review 126

Review Brands How To Analysis 126

Hootsuite

OCTOBER 21, 2020

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. Only about half the organizations we surveyed said they’ve expanded their social programs beyond customers to reach their broader communities. Our new research reveals it’s time to rethink this assumption.

Social Media 137

Social Media Committee Organization Survey 137

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals.

Marketing 129

Marketing How To Sample Samples 129

Keyhole.co

NOVEMBER 10, 2023

It doesn’t focus on external factors like how other businesses are performing on those same metrics. Important performance benchmarking metrics include brand awareness, campaign engagement, conversion rate, customer satisfaction rate, etc. That’s why customer satisfaction metrics are crucial for competitor benchmarking.

Metrics 59

Metrics Analysis Comparison Price 59

Sprout Social

NOVEMBER 2, 2023

Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing. Use surveys or feedback forms to ask customers how they felt during their experience. Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand.

Examples 101

Examples Template Templates How To 101

Sprout Social

FEBRUARY 8, 2021

Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. Others, like surveys and customer interviews, require a more active approach. In the analysis stage, you sort through the collected data to find the metrics that help you answer your questions.

Data 122

Data Survey How To Review 122

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. million messages throughout the month. Conclusion.

Strategy 142

Strategy Metrics Hubspot Retail 142

Keyhole.co

MAY 25, 2022

Social media analytics goes beyond broader metrics such as likes, follows, clicks, retweets, previews, and impressions gathered from social networks. Whereas social media analytics gathers information from social channels to help businesses make sense of users’ attitudes and customer sentiments. Why Do You Need Social Media Analytics?

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

AUGUST 2, 2022

Send out surveys. Send out surveys to crowdsource sentiment on your brand, your customer experience, and products or services. You can craft your surveys specifically to ask questions about your customers’ experience with your brand. Consider common customer experience metrics like: Net Promoter Score.

Template 77

Template Templates Strategy HootSuite 77

Pixlee

SEPTEMBER 22, 2021

This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Then track these metrics throughout your campaign. Engagement rate ?

Data 52

Data Social Media UGC Sentiment 52