Convince & Convert

JULY 16, 2013

One commenter on Jay’s post mentioned surveys revealing that social media conversations play a significant role in people’s buying decisions, but social media interaction simply does not show up in conversion rates because a social media site is almost never the last click before somebody buys something.

Data 146

Data How To ROI Survey 146

Hootsuite

FEBRUARY 24, 2023

Hootsuite analytics allow you to watch hundreds of metrics, see how you’re performing against competitors, and track your team’s performance in the Hootsuite dashboard. When you’re ready to report on your results, you can edit almost every aspect of your reports — pick and choose your metrics, add logos, and customize visuals.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Convince & Convert

DECEMBER 9, 2015

As Sponsored Social continues to grow, the demand for independent metrics to guide the industry’s future continues to increase. For the first time this year, the study also surveyed consumers to see how they feel about Sponsored Social—a sentiment that has never been measured in the industry. sampling of 1,003 consumers, ages 18-70.

Sample 60

Sample Samples Survey Study 60

Proactive Report

OCTOBER 28, 2012

Stanford University’s Rock Center for Corporate Governance, in conjunction with The Conference Board, surveyed more than 180 CEOs, senior executives, and corporate directors on what they know about social media and how they use it in their businesses. The Social Media Disconnect.

Social Media 74

Social Media Strategy Survey Guidelines 74

Convince & Convert

MAY 25, 2014

” In general, we don’t spend enough time thinking about conversion rate optimization and the impact of forms on that critical metric. Clearly describe what will happen when the form is submitted, and if you are asking for subscriptions to an email publication or similar, the best practice is to provide a link to a sample issue.

Conversation 165

Conversation Badge Sample Samples 165

Twist Image

DECEMBER 2, 2011

eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. The survey sample was primarily UK companies, with some representation from other territories. The survey sample was primarily UK companies, with some representation from other territories. social media metrics.

Social Media 81

Social Media ROI Survey Metrics 81

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. (click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138

ROI Social Media Social CRM Survey 138

Buffer Social

OCTOBER 14, 2019

Our take is that it signals a move toward attention metrics, which marketers have already been tracking and optimizing for some time now. Many social media dashboards now report on these more informative attention metrics, like. Survey says: Facebook. (!?). You’re right. Social media news item #4.

News 63

News Facebook Survey Hubspot 63

Net-Savvy Executive

JANUARY 10, 2012

Measurement requires observation We don't argue about the definitions of all online metrics. In survey research, the survey itself provides an observable moment. You might question the validity of the questions or sample, and interpretation is open to—um—interpretation, but you do math on people's responses.

Influencer 88

Influencer Reputation Survey Sample 88

Sprout Social

APRIL 13, 2017

Are you looking for a lift in brand awareness metrics? You can’t pay student loan bills with free samples. However, there have been a few recent surveys that have looked into typical influencer content creation rates. Think about what you are looking for the influencer’s audience to do as a result of the collaboration.

Influencer 97

Influencer Social Media Nielsen Collaboration 97

Social Media Strategies Summit

APRIL 4, 2019

According to the 2019 Influencer Marketing Benchmark Report , nearly two-thirds of marketers surveyed intend to increase their spending over the next 12 months. . In fact, Influencer Marketing ROI and improving metrics to track campaign results are consistently noted as the biggest challenge facing the industry in 2019 and beyond.

ROI 103

ROI Influencer Marketing How To 103

Hootsuite

JUNE 12, 2023

Ideally, this should have endorsements and links to work samples under each position. Share a Google Drive folder or build a website with past strategy decks and work samples. But using a combination of self-reported attribution, qualitative metrics, and correlated revenue will earn you trust and clients.”

Consultant 105

Consultant Social Media How To Skills 105

Oktopost

JUNE 9, 2020

According to Altimeter’s study , employee advocacy is one of the fastest-growing social business programs, with 90% of companies surveyed (companies with more than 250 employees) pursuing or have plans to pursue some form of employee advocacy. Building Trust. As many as 70% of job-seekers use social media to find openings.

B2B 144

B2B Survey ROI Metrics 144

Hootsuite

SEPTEMBER 21, 2021

An NPS score is one of the top customer service metrics businesses should track if they want to gauge customer satisfaction. Reichheld spent about two years researching survey questions that would link customer behaviour, such as referring and purchasing products, with business growth. The NPS survey is really as simple as that.

Survey 105

Survey Loyalty Template Templates 105

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Or at least, it’s not just about that because it delivers real, measurable results. million members today.

Examples 228

Examples Communities Brands Forums 228

Convince & Convert

AUGUST 2, 2012

Today’s stat of the week comes from the CMO Club , which is a pretty well-known marketing organization, basically did a member survey. One of the workflows that we found, Jay and Eric, is – I’ll just give you a sample. I think the metric side of that is difficult. Thank you, Ian, for the great suggestion.

Social Media 115

Social Media Groups Groups Team 115

Hootsuite

APRIL 13, 2020

According to a recent survey , nearly half of all digital ad dollars are spent on video. . Audio specs: 2 channels, PCM or AAC codec, 192 minimum kbps, 16 or 24 bit only, 48 KHz sample rate. Audio specs: 2 channels, PCM or AAC codec, 192 minimum kbps, 16 or 24 bit only, 48 KHz sample rate. Recommended specs: MP4 or MOV, H.264

Video 144

Video Social Media Resources YouTube 144

Hootsuite

DECEMBER 8, 2022

According to a 2022 Oracle survey , 84% of Gen Z consumers have purchased products in direct response to social media content. It’s tempting to rely on likes and comments to measure success, but these vanity metrics only tell part of the story. Put a sample report in your pitch deck to show that you’re good at this!

HootSuite 95

HootSuite How To Influencer Instagram 95

Sprout Social

OCTOBER 10, 2018

Here are some sample personas from a sporting brand looking to create an audience-aligned social strategy : Although these personas are a solid starting point, they could definitely go much more in-depth. Income/spending power. Pain points/frustrations. Personality traits. Objections. Brands they support. Seems like a lot to take in, right?

Social Media 106

Social Media Engagement Brands How To 106

Oktopost

MAY 2, 2023

Oktopost’s social media management platform makes tracking trends, social posts, and other relevant industry news simple, and displays that information alongside other valuable metrics and insights like share of voice and sentiment. These days, social media represents the key field of research for market understanding and consumer insights.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Adam Sherk

FEBRUARY 1, 2010

To calculate the scores, SEOmoz uses an amalgamation of link metrics to create a single predictive score for each domain. I tried to put together a representative sampling of major newspapers, news magazines and TV news sites. Either way, it seems like you covered all of the major news sites.

Sites 118

Sites News Syndication Digg 118

Convince & Convert

APRIL 5, 2012

The company surveyed, I think it was around 400 people – I think I saw that in the notes – 400 people of all stripes, which was really my biggest issue with the survey, and we’ll come back to that. Surveyed these people about CEOs, leadership, and social media. There were two key nuggets from the report.

Sports 114

Sports Social Media Survey Hashtag 114

Convince & Convert

MAY 23, 2012

Do your best to survey all the assets and accounts at your disposal. Sample Channel Ecosystem in which Pinterest is disconnected from other networks and web properties. Sample Channel Ecosystem in which Pinterest is disconnected from other networks and web properties. Some may even exist without your knowledge.

Issues 119

Issues Content Wikimedia Tumblr 119

ProBlogger

DECEMBER 10, 2014

At least 72% of people surveyed by HootSuite state that they are likely to buy from a company they first interacted on Twitter, for instance. If social media provides amplification for your content assets, the right metrics help you measure that amplification. One single metric, by itself, doesn’t mean much. Time Vs Production.

Social Media 54

Social Media Metrics Class HootSuite 54

Webbiquity SMM

FEBRUARY 13, 2017

Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Netvibes is a tool that even the biggest automation skeptics can get behind. Sample review: “Find interesting content on ANY topic. ” — RazorSocial (Tips). Pricing: contact vendor for quote.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

MAY 2, 2017

Sample review: “GinzaMetrics aims to help marketers use marketing intelligence that’s designed to get you found with thousands of marketing strategies, search terms, content creations, and daily metrics to improve brand visibility. Sample review: “Need software to manage your editorial calendar, check out divvyhq.”

Tools 201

Tools Sample Samples Marketing 201

Viper Chill

SEPTEMBER 12, 2014

Survey Monkey. It seems like my guess was wrong though and Survey Monkey don’t rely on getting as many leads via search as I initially presumed. This is just a tiny sampling of the hundreds if not thousands of companies to focus on who rely heavily on performing well in Google. Similar Web : 8.02% of traffic from search.

SEO 86

SEO Google Marketing How To 86

Sprout Social

SEPTEMBER 27, 2016

There are a few different metrics to look at to tell you which posts were the most popular. Here are some of the metrics you should look at: Clicks. Since you’ll get a ton of results, make it easier on yourself by taking a small sample on each network you plan on using. These pages are popular for a reason. Just ask them.

How To 40

How To Analytics Social Networking Crowdsourcing 40

Webbiquity SMM

MARCH 27, 2017

The tools here can help marketers and social media managers monitor brand mentions, schedule posts across multiple social networks, manage multiple social media accounts, redirect posts for customer service followup, track performance metrics, and more. Sample review: “Buffer is a great automation tool. Google Review Count: 437.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Buzz Marketing for Technology

JUNE 27, 2008

The models outlined in the last section are promising approaches, particularly in their ability to reveal global, historical patterns of use; suggest alternative metrics of information value; and provide implications for systems design. The study sample included a number of managers, IT specialists, and information specialists.

Study 124

Study Analysis Patterns Applications 124

Hootsuite

MARCH 2, 2020

TikTok Duets : Duets are a popular collaborative feature on TikTok that allows users to sample another person’s video and add themselves to it. TikTok’s metrics are tricky to track. 52% of TikTok users can be categorized as status seekers, finds a survey by Global Web Index. @otb If you had a magic suitcase where would you go!?

Brands 145

Brands Meme Hashtag Remix 145

Buffer Social

MARCH 16, 2017

A survey by Strata in 2016 found that 63 percent of US ad agency professionals planned to use Instagram ads for their clients. Facebook surveyed 11,000 young adults (13 to 24) across 13 markets and discovered that some of the most popular topics on Instagram are: fashion/beauty. Analyze the performance metrics of your Instagram ads.

Instagram 111

Instagram Advertising URL FAQ 111