Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. How and why you measure social media engagement is critical for success. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands.

Metrics 60

Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. How and why you measure social media engagement is critical for success. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands.

Metrics 60

Metrics Engagement Social Media Training 60

Writtent Blog

DECEMBER 26, 2023

The only problem is, content marketing is a unique ballgame, especially for startups and small businesses. You’re going to spend a lot of time and money creating that content, and a solid foundation will help you determine and measure your return on investment (ROI). Doing that can actually hurt you. This post from Parse.ly

Startup 97

Startup Content Marketing ROI 97

yMarketingMatters

JANUARY 10, 2014

Social media and digital marketing are going to grow even stronger in 2014. These are no longer “nice to have”, but “must have” for your business. And to make things even harder, social media and online marketing are becoming more complex and are overlapping more than ever – as you will see below.

Social Media 277

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Convince & Convert

OCTOBER 12, 2010

ROI in social media is a luxury. The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless. For the most part, all they have is social media – so ROI is a matter of hope rather than measurable statistics.

ROI 124

ROI Social Media Small Business CPC 124

Sprout Social

JANUARY 13, 2021

Or it was a combination of newsletter information, social media posts, and word of mouth? There’s an attribution model for everyone that can help you get more out of your social metrics. ROI measures revenue while attribution measures impact. Setting up a social media attribution model.

Social Media 97

Social Media Marketing Newsletter URL 97

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Training 167

Training Communities Social Media Real Estate 167

Harp Interactive

NOVEMBER 16, 2009

This tried and true philosophy rings just as true today for any businesses entering into social media marketing. For small businesses and entrepreneurs, it is not uncommon to find the owners and employees wearing many hats – from new business development to accounting to customer service.

Social Media 270

Social Media Small Business Metrics Compete 270

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Below you will find 9 components that are critical to a successful social media strategy.

Social Media 113

Social Media Strategy Guidelines Template 113

Pam Moore

FEBRUARY 24, 2018

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Mark also highlights that engagement is a key metric.

Feed 167

Feed Feedly Metrics News 167

Keyhole.co

FEBRUARY 13, 2023

How is your social media life going lately? Recently, we have encountered many social media disputes that have included a few queries yet to be answered. Most of them were based on social media and marketing. Most of them were based on social media and marketing. Social media and marketing?

Social Media 52

Social Media Strategy Marketing Metrics 52

Keyhole.co

SEPTEMBER 12, 2023

Social media dominates our daily lives for varying reasons like entertainment, news, or shopping. That’s why you need a stack of reliable, scalable, and intuitive social media management tools. In today’s article, we bring you the best social media management tools to up your marketing game.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 ROI is still tough to measure. 70% of the U.S.

Social Media 100

Social Media Marketing Survey Metrics 100

Pam Moore

JUNE 30, 2019

Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? Much of this comes from the fud that exists in the social ecosystem.

Metrics 60

Metrics How To Marketing ROI 60

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. That’s where reliable social media automation tools can help you.

Tools 52

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Pam Moore

AUGUST 31, 2018

” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. ” A social media plan is far more than throwing pretty visuals at Instagram or Facebook.

Social Media 147

Social Media Training Startup Team 147

Pam Moore

SEPTEMBER 6, 2017

The key to success using social media for business is that you must not only understand the social networks and social media overall, but you must understand how to INTEGRATE social media into your business so that you can achieve your business goals. Social media is not free.

Social Media 162

Social Media Strategy How To Training 162

Pam Moore

SEPTEMBER 14, 2018

However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time. Here’s why.

Social Media 163

Social Media Marketing Training Industry 163

Pam Moore

JUNE 30, 2019

Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? Much of this comes from the fud that exists in the social ecosystem.

How To 113

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Pam Moore

JANUARY 28, 2019

Failing to plan your integrated social media and digital marketing strategy is planning to fail! Social media can not live in a silo. It's not a band-aid for a business with problems. If you want to succeed in business today you need to plan your work and work your plan. There is no way around it.

Social Media 113

Social Media Marketing How To Template 113

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second.

Report 191

Report Social Media B2B Newsvine 191

Pam Moore

JULY 17, 2017

Failing to plan your integrated social media and digital marketing strategy is planning to fail! Social media can not live in a silo. It's not a band-aid for a business with problems. If you want to succeed in business today you need to plan your work and work your plan. Click To Tweet. SoundCloud.

Social Media 167

Social Media Marketing Training Analysis 167

yMarketingMatters

FEBRUARY 19, 2013

Measuring social media effectiveness can seem daunting. But measuring your social media efforts is possible, and it’s crucial to your overall marketing strategy. A better understanding of your social media efforts will help you discover which mediums and strategies work best and make adjustments accordingly.

Social Media 200

Social Media Metrics Strategy Marketing 200

Pam Moore

JULY 5, 2017

How to leverage all of the above to increase ROI on every dollar you spend on paid media, content marketing, influencer marketing, email marketing and more? The truth is you ARE sitting on a gold mine of knowledge to help you drive more business in the online and social world of today! Audience Analysis Worksheet.

Analytics 167

Analytics Google Metrics ROI 167

Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They forget their core business and marketing goals. Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement.

ROI 78

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Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

JULY 7, 2022

Do it better with Hootsuite , the all-in-one social media toolkit. Anyone on social media with less than 10,000 followers. Megan is using her time in the spotlight to promote small businesses. Colin uses his influence to promote businesses and causes outside the bakery. What is a nanoinfluencer?

HootSuite 103

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Pam Moore

MARCH 29, 2017

Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? Much of this comes from the fud that exists in the social ecosystem.

Social Media 60

Social Media Small Business ROI Analysis 60

Webbiquity SMM

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 191

Social Media Research ROI Technorati 191

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Image via Sprout Social. Impressions.

ROI 246

ROI Social Media UGC Discount 246

Pam Moore

SEPTEMBER 9, 2020

The supporting podcast episode also digs into the key metrics and content to help you optimize each stage of the funnel. Although many marketers and business owners who are new to digital and social marketing may think that by simply adding social media to their bag of ninja marketing tricks, all of their problems will be solved.

Conversation 78

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Pam Moore

SEPTEMBER 14, 2018

However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time. Here’s why.

Social Media 103

Social Media Marketing Training Industry 103

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Have you noticed how noisy the digital and social web is becoming? 2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. They want human connection.

Template 78

Template Templates Social Media Content 78

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Is anyone out there?

Metrics 130

Metrics Strategy How To Tourism 130

Pam Moore

NOVEMBER 30, 2019

” It could be anything from a random Facebook campaign, Live Video, Series of Instagram Stories, new Facebook group, LinkedIn group, social media campaign, planned “go viral” video” or a years worth of random inspirational quotes to bump up the engagement to your LinkedIn Company Page. RAMs are not good for ROI.

Marketing 78

Marketing Metrics ROI Project 78

Pam Moore

SEPTEMBER 7, 2020

SocialZoomFactor · Social Media Budget Top 3 Reasons Your Boss is NOT Approving Your Plan. ” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved.

eBook 78

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Pam Moore

NOVEMBER 29, 2017

Grab your seat to the free webinar training Influencer Marketing in 2018: What, Why and How to Grow Your Business with Influencer Marketing in 2018 . We know how to build influencer marketing programs that increase brand awareness, generate leads, earn trust, build community and help you grow your business.

Influencer 160

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