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Balancing social resources across multiple business lines

Sprout Social

I interviewed Dan Levey, Social Media Manager and Team Lead at Nelnet, to learn how his “small and scrappy team” balances their limited resources across a wide range of business lines. He explained the relationship building and resource prioritization required to manage multiple accounts effectively.

Resources 102
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Breaking down B2C vs. B2B social media metrics and why it matters

Oktopost

Are you measuring the right B2B social media metrics? While social media undoubtedly serves as a vital tool for fostering audience engagement and establishing brand recognition, its potential for lead generation and revenue acquisition holds even more weight for those of us in B2B.

B2B 62
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Top 10 customer service software tools

Sprout Social

These tools can break bottlenecks, boost productivity and delight customers at crucial moments. Below we dig into why customer service software matters and tips for choosing a tool. Customer service software refers to tools that streamline and automate tasks for support teams. What is customer service software?

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Instagram insights demystified: How to access and analyze your metrics

Sprout Social

While it may not provide the same level of detail as an advanced Instagram analytics tool, it’s still a valuable resource for conducting on-the-fly analysis. We’ll also share how to use the tool in combination with an advanced social analytics solution to drive results faster.

Metrics 102
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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Luckily, you can choose from a variety of Twitter analytics tools to help you do this. Which are the best Twitter analytics tools with which to get started? Union Metrics. Don’t count Twitter out.

Analytics 204
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Mastering Social Media ROI: Steps to Empower Your Team

Convince & Convert

Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. Utilize social analytics reporting tools to gather data. Measure social data among other marketing metrics to show impact. For example, Engagement Rate is a top metric we want to look at and measure against.

ROI 135
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32 social media training resources and courses every marketer needs

Sprout Social

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Level: Beginner.

Training 117