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How to build a competitive analysis report with examples and tools

Sprout Social

This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools.

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Prove social selling success with Influenced Opportunity Reports

Oktopost

We previously covered the types of data and metrics you can measure to increase ROI on your social selling initiatives. What is an Influenced Opportunity Report? An Influenced Opportunity Report is a crucial tool for B2B organizations seeking to understand the tangible impact of their social media efforts on their sales pipeline.

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10 metrics to track influencer marketing success in 2024

Sprout Social

That’s why tracking key influencer marketing metrics effectively has become crucial. In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals.

Metrics 98
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. Here are 10 of the key findings from the report.

Research 257
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Where Did the Inspect Tool Go?

Jon Loomer

If you’ve poked around Meta Ads Manager recently, you may have noticed that something is conspicuously missing: The Inspect Tool. The “Clock” icon is for significant edits, which was previously part of the Inspect Tool. You could select multiple metrics at once to see them tracked over time. If so, to where?

CPA 184
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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

It’s the perfect “meaty” metaphor for social media vanity metrics. any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. 1 Analytics Tool for Growth Beautiful reports.

Metrics 108
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How to Create and Use Custom Metrics in Facebook Ads Manager

Jon Loomer

Facebook offers dozens of metrics to measure performance within Ads Manager. But, what if those metrics aren’t good enough? Facebook now allows you to add columns for your custom metrics in Ads Manager. Until now, this was a feature in Ads Reporting , but that’s a section that many advertisers neglect.

Metrics 210