Keyhole.co

FEBRUARY 8, 2024

As a result, the influencer marketing metrics you track will play a crucial role in your business success. But with so many metrics available, knowing which ones matter most can be challenging. Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Here are the five things you need to know about streamlining your social media strategy. The solution? Streamline that workflow.

Publishing 84

Publishing Social Media Film B2B 84

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Published on. But the platform may not have all the tools you need to manage a scalable video campaign or strategy.

Tools 123

Tools Strategy Video Library 123

Keyhole.co

AUGUST 28, 2023

It shows why your video marketing strategy isn’t working and offers insights into how to drive better results. It shows metrics assessments and gives you direction to grow your YouTube channel. Engagement Metrics Engagement metrics mainly have three elements: The number of likes and dislikes your video has received.

Metrics 52

Metrics Analytics YouTube Video 52

Visually SM

OCTOBER 29, 2020

In this case, the platform becomes a way of generating awareness, conversions, sales, as well as boosting your Digital Marketing strategy. If you aim to leverage those channels, you will need to develop a social media strategy. Here, you will see: What is a social media strategy? What is a social media strategy?

Social Media 130

Social Media Engagement Strategy How To 130

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

DECEMBER 22, 2022

At Sprout, this year looked a little different since we debuted a new network-specific social media strategy at the beginning of the year. 2022 Wrapped: SMM Edition @Spotify : Your publishing playlist @Grammarly : Most frequently used words @SlackHQ : Top reacjis to campaign pitches @canva : How many _final_final_ForRealFinals you created.

Strategy 108

Strategy Metrics Team Social Media 108

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.

Metrics 108

Metrics Social Media Analytics Report 108

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. On measurement’s role in developing strategy: A3 – B If you don’t understand what you are getting into you can not set a good strategy, plan, message etc #measurepr. Set objectives.

Strategy 209

Strategy Banking Metrics Travel 209

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Owned content refers to content that brands publish from their own social profiles. Benchmark your social performance.

Analysis 141

Analysis Strategy Sentiment Comparison 141

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in. To do this, they tap into Tagging.

Strategy 123

Strategy Brands UGC Marketing 123

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Consistently publishing ephemeral content can help increase brand awareness by creating a frequent, low-lift touchpoint with your audience to stay relevant in their minds. Make sure you incorporate storytelling into your ephemeral content strategy.

Strategy 117

Strategy Content How To Marketing 117

Koka Sexton

AUGUST 11, 2023

In this article, we’ll dive deep into the practices that distinguish top-performing content marketers, focusing on documented strategies, budget allocations, and measurement practices. What Is the Role of Documented Strategy & Budget Allocation? This is why measurement is such a critical part of content marketing strategy.

Strategy 52

Strategy Content Loyalty Marketing 52

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? I work on all things social media strategy for the company. After all, it can definitely be overwhelming when you think about all the platforms, metrics, KPIs, and testing involved in social media content. Define Success (Goals/Metrics). Let’s dive in.

Social Media 126

Social Media Strategy Content How To 126

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Follow our 7-step guide to creating a successful social media video marketing strategy. Understand & analyze metrics. The Facebook Live video is published immediately after it ends.

Video 144

Video Social Media Strategy Film 144

Social Media Strategies Summit

FEBRUARY 24, 2021

Now, let’s look specifically at how brands are using social media listening to improve their marketing strategies. The brand wasn’t selling a new product – in fact, it published a full explainer on how to make them yourself. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. Adjust your 2020 social strategies and goals.

Strategy 143

Strategy Metrics Hubspot Retail 143

Waxing UnLyrical

AUGUST 24, 2015

How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling. ” 2.

Metrics 100

Metrics Social Media B2B Consultant 100

Ignite Social Media

FEBRUARY 20, 2019

Importance of Paid Media in Your Strategy. Those were the days when acquiring as many fans as you could was an important metric. Now, acquiring fans means you are paying to acquire them and then you must pay again to reach them for every post you publish. Reach and conversion are two very important reasons.

Strategy 153

Strategy Content Metrics Organization 153

Keyhole.co

MARCH 24, 2024

What makes Airbnb’s social media strategy successful? Everything Airbnb publishes on social media is aligned with its commitment to creating belongingness. Airbnb’s social media strategy in a glimpse Airbnb saw a 12% year-over-year growth in revenue in the last quarter of 2023. However, YouTube views were the highest in March.

Communities 59

Communities Social Media Strategy UGC 59

Keyhole.co

MARCH 14, 2023

Hootsuite Besides helping you publish Instagram content directly, Hootsuite also lets you see critical analytics about your audience on Instagram. A unique and helpful feature that Iconosquare offers allows you to compare influencers based on follower and engagement metrics. Start your free trial and get the metrics you need.

Metrics 52

Metrics Analytics Instagram Tools 52

Webbiquity SMM

OCTOBER 22, 2021

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts. Create a social media marketing strategy. Accurately measuring your social media ROI will help you determine if your marketing strategy is working.

Social Media 205

Social Media Tips Metrics B2B 205

Sprout Social

JUNE 29, 2020

With a robust social strategy , universities can strengthen their international profile, influence prospective students’ decisions and turn graduates, employees and industry partners into staunch advocates. In order for your full-funnel marketing strategy to be successful, every social team needs to lean on their data.

Strategy 132

Strategy Marketing Metrics Education 132

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness. What is customer marketing?

Strategy 124

Strategy Brands Content UGC 124

Pam Moore

FEBRUARY 24, 2018

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. Mark also highlights that engagement is a key metric. Instead we look at different metrics that determine how engaged our audiences are. The good news is you do. Maybe it's time to gain a new perspective.

Feed 167

Feed Feedly Metrics News 167

Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Maybe it’s your social strategy or something else. I also say within your marketing strategy.

Strategy 103

Strategy Marketing Startup System 103

Sprout Social

NOVEMBER 2, 2021

By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. In July 2021, we made it official and launched our first TikTok, a video that touches on accessibility features for publishing social content. But it’s also an opportunity.

Strategy 117

Strategy Marketing Hashtag Influencer 117

Sprout Social

MARCH 17, 2021

But asking for follows can attract people who aren’t actually interested in your brand and requesting Likes or Retweets can artificially inflate your engagement metrics. Publishing a controversial statement is bound to attract a lot of attention but erodes the trust you’ve already established with your existing followers. Hear me out….

Social Media 134

Social Media Strategy Upcoming Engagement 134

Later

JANUARY 16, 2019

Knowing what Instagram metrics to track can seem like a daunting task, especially if you’re new to the world of Instagram analytics. Plus, you’ll be able to identify actionable changes for your brand’s Instagram strategy based on the picture your analytics paints. Instagram Metrics to Track #2: Best Time to Post.

Metrics 83

Metrics Instagram Analytics Engagement 83

Sprout Social

MAY 11, 2021

6 social media optimization strategies you should totally try. Content strategy optimization. That said, your content strategy shouldn’t be a free-for-all. The sooner you come up with an organized strategy, the more easily you’ll generate ideas or posts. Now, onto the good stuff! Account optimization.

Social Media 132

Social Media Strategy Engagement Hashtag 132

Oktopost

MARCH 11, 2020

B2B marketers who want to keep up are using video production tools, such as PowToon and Promo, to enhance their video marketing strategy and create more videos than ever before. The brand new YouTube integration will allow Oktopost users to publish, monitor, and measure their YouTube channels, directly from the platform.

YouTube 113

YouTube Video Strategy Knowledge Base 113

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Altering existing strategies can be difficult, too. Download our free social media strategy template to help develop a plan with more ease and speed. Identify: One or Two Primary Audiences.

Template 52

Template Templates Examples Social Media 52

Waxing UnLyrical

JULY 29, 2016

Last week I walked you through the first four steps (IMHO) on refocusing your measurement efforts on metrics that matter. Because, remember, this isn’t just about coming up with the perfect metrics for your campaign, it’s about ultimately being a change agent for your organization. What floats your boss’ boat?

Metrics 100

Metrics Organization Banking Meeting 100

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? What kind of content are they publishing on their blog? In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. What are they posting on social media? You need to know it all.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. This is a brilliant paper by Richard Bagnall , co-author of the valid metrics framework Angie discusses in the above paper, that focuses more on social media measurement.

Strategy 100

Strategy Metrics Consultant Education 100

Jon Loomer

FEBRUARY 14, 2024

Keep Measurement Simple While Meta’s added metrics over the years, the problem has remained the same: Advertisers love to distract themselves with secondary metrics. Unethical Strategies Aren’t Sustaining It doesn’t matter whether it’s 2011, 2024, or 1982. Dang, let’s just think about that.

Advertising 178

Advertising Metrics Cost Sentiment 178

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Building a strong organic LinkedIn strategy is still an essential foundation for success on the platform. However, the key to getting the most from LinkedIn is marrying your organic and paid strategies.

Organization 104

Organization LinkedIn Strategy Social Media 104