Waxing UnLyrical

JANUARY 22, 2016

On whether impressions are a valuable metric for PR: A2: No. On how effective metrics improve PR’s relationship with key stakeholders: A6: Executives are numbers-driven, they want to see metrics that matter #measurepr. Here’s some of what we talked about. They were valuable when we had nothing else to work with.

Metrics 100

Metrics Consultant Authentication Communities 100

Waxing UnLyrical

JUNE 21, 2017

On the metrics they look at when they measuring PR for MSU Extension: A5: We look at likes, click thrus, shares, comments in social, placements in traditional media, sentiment in both #measurepr. The good news: the research can be just as good #measurepr. shonali A3: A common hurdle everybody faces at some point is budget!!

Research 183

Research Sentiment Banking Upcoming 183

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Here is a list of some metrics and KPIs used to measure success for Earned and Owned Media: Revenue attributed to Earned and Owned Media. Enter the era of Growth PR.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

MARCH 11, 2013

This time around, we talked more about the need for education, whether CPM (cost per thousand impressions) is a valid metric for PR, especially since it has recently been discussed by the IPR (Institute for Public Relations “measurati,” and whether or not PR firms should also offer measurement services.

CPM 204

CPM Handbook Comparison Consultant 204

Waxing UnLyrical

AUGUST 3, 2015

Why: “Social media measurement can be fairly simple or highly complex depending on one’s organizational goals and objectives,” explains Angela Jeffrey in this comprehensive paper for IPR that uses AMEC’s valid metrics framework to examine smart social media measurement. What metric should you use to measure PR?

Strategy 100

Strategy Metrics Consultant Education 100

Waxing UnLyrical

SEPTEMBER 29, 2017

Johna chimed in with a statement that literally had me laughing out loud: Brothel Metrics are: Fast Cheap & Easy…not the kind you should be delivering to the C-Suite #AMECMM #measurepr. Q2 Increasing importance of headlines and declining interest towards content, polarisation of opin, more content and data #amecmm #measurepr.

Consultant 163

Consultant Banking Metrics Data 163

Waxing UnLyrical

MARCH 21, 2019

I work for Inter-State Studio & Publishing, Co , the nation’s largest family-owned school picture company. Focusing on end data and metrics and forgetting why we’re doing what we’re doing in the first place; losing that human connection, is an ever-present danger. Let me give you an example.

Meme 250

Meme Training Flickr Discount 250

Waxing UnLyrical

MARCH 31, 2019

They need to quantify real engagement and impact beyond vanity metrics so they can better advise their brand partners. Further, metrics that determine the impact of social actions will improve and better explain how social actions, content and media coverage impact the larger marketing cycle.

Analytics 164

Analytics Influencer Issues Metrics 164

Waxing UnLyrical

MARCH 11, 2015

With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. Our understanding of PR metrics needs a paradigm shift, though. And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world.

Metrics 100

Metrics How To Discount Analytics 100

Waxing UnLyrical

JUNE 22, 2016

Perhaps you’re familiar with the term “distributed content” ( content that is published to third-party platforms rather than to an owned website). While this may have been an unthinkable strategy for a small-to-medium-sized business a few months ago, Facebook and Apple recently opened their platforms to all publishers.

Content 128

Content Apple Drupal WordPress 128

Waxing UnLyrical

OCTOBER 9, 2015

Q2: Commonalities: FEAR: of metrics, of measurement, of failing. richardbagnall leading @AmecOrg metrics initiative. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Shonali Burke (@shonali) October 6, 2015. measurepr — Diane Bégin (@dibegin) October 6, 2015.

Metrics 100

Metrics Consultant System ROI 100

Waxing UnLyrical

JUNE 3, 2016

A2(2): And then make sure you’re asking yourself: “What am I trying to convey by reporting on metrics?” Paula Kiger also had this to say: A2 seems like much of the solution is educating the clients (and your own team sometimes) re: why (and how) other metrics matter #measurepr. ” #measurepr. But it’s huge.

Metrics 100

Metrics Analysis Banking ROI 100

Waxing UnLyrical

MAY 29, 2015

On the types of metrics that they focus on for internal and external communities: A2 engagement metrics are the most important, but including “lurkers” who read and share #measurepr. shonali you can find lurkers through web analytics and community platform metrics, but also simply by asking once in a while!

Lurker 100

Lurker Consultant Metrics Journal 100

Waxing UnLyrical

JULY 25, 2016

Why: “There are lots of ways to look at metrics, but we decided to work solely from the data we had from last year, and not from projections,” writes Gini Dietrich as she explains her team’s approach to measuring efforts for a high-level client. How to Measure PR: A Case Study and Examples.

Case Study 100

Case Study Study Banking Metrics 100

Waxing UnLyrical

JULY 11, 2016

Why: “There’s just no excuse these days for recording the number of impressions (potential eyeballs) and positioning them as a PR measurement win,” says Aly Saxe as she discusses why “real metrics guide our way to better results” with CEO and founder of LeadMD, Justin Gray. See you soon!

Report 100

Report Banking Metrics Loyalty 100

Waxing UnLyrical

JUNE 17, 2016

It’s an incredible, interactive tool, that literally walks you through how to identify not just your relevant metrics for each stage of the customer journey, but how to frame your overall strategy as well. Because really, now that we have this at our disposal, there is absolutely no excuse for crap metrics, AVE, or any of that nonsense.

Metrics 100

Metrics Banking Conference Consultant 100

Waxing UnLyrical

FEBRUARY 13, 2017

The course comprises everything from getting started with a solid foundation , to messaging , to content , to media relations in a social world, to smart metrics – an area of Social PR I am particularly known for, because of my innovative and practical approach. 24 , so definitely get in before then.

Course 168

Course Module Training Banking 168

Waxing UnLyrical

AUGUST 7, 2015

Changing interactions, changing metrics. So those were part of your core suite of metrics. If you’re still stuck on “comments” as a metric, how valid would that now be? What you consider valid in terms of metrics are just that: what you consider valid. Then social really started coming into its own.

Content 100

Content Metrics Lurker System 100

Waxing UnLyrical

DECEMBER 14, 2015

Why: “By creating the metrics that you want rather than acquiescing to what is available, you can make your work much more effective,” writes Jim Dougherty. 6 Rules of Thumb for Successful Brand Publishing. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

Consultant 0

Consultant Publishing Metrics Video 0

Waxing UnLyrical

JANUARY 29, 2019

A/B testing, also called split-run testing, is where two variants are tested to measure the effect of a change on a specific metric. Businesses can create posts, messages and advertising copy pre-emptively, and then use AI tools to publish the posts on a pre-set date. Feature #3: A/B testing.

Features 169

Features Marketing Statistics Template 169

Waxing UnLyrical

JUNE 26, 2015

As publisher@commPRO the mission=empower our community thru content. We’ll be focusing on internal communications and related metrics with our guests Shel Holtz of Holtz Communication, Dr. Julie O’Neil of the TCU School of Journalism, and Dr. Barbara Gibson of Syracuse University London. A1 I’m a marketer.

Content 100

Content Journal Adwords Consultant 100

Waxing UnLyrical

NOVEMBER 20, 2015

As did James Breen : A2: I also see a trend of including internal (owned) metrics like google analytics, social media follower growth, share price #measurepr. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C.,

CPA 100

CPA Consultant Metrics Groups 100

Waxing UnLyrical

DECEMBER 11, 2015

Catherine Carol Lott chimed in: Q2: Stopping at metrics measuring outputs instead of outcomes. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. A2) big #PRFail not just #measurePR – is to not ask what client business goals are, not just comms goals.

Analytics 100

Analytics Sentiment Consultant Metrics 100

Waxing UnLyrical

AUGUST 17, 2015

Why: “You must incentivize optimal behavior, so you don’t focus on meaningless metrics such as likes,” says Avinash in this interview for Quartz. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Please share in the comments below. Based in the Washington, D.C.,

Consultant 100

Consultant Analytics Flickr Metrics 100

Waxing UnLyrical

APRIL 3, 2015

Matt LaCasse : Old School metrics. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. My community came up with some good ones. Here they are, all 18 of them. Gini Dietrich : Mass pitching even though a bunny dies every time it happens. Emily Stivers : Press releases.

Press Release 100

Press Release Consultant Metrics Communities 100

Waxing UnLyrical

APRIL 24, 2015

So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. Richard Sheridan. Based in the Washington, D.C.,

Communities 100

Communities Tips Metrics Community building 100

Waxing UnLyrical

JULY 24, 2012

A@ p2 Too many metrics focus on how a tool or discipline is performing, as opposed to measuring business goals #Measurepr — Geoff Livingston (@geoffliving) June 26, 2012. Lee recently published Optimize , which is just a terrific book (consider that my unofficial review, though a more official one is coming!),

Nielsen 185

Nielsen Flickr Research Metrics 185

Waxing UnLyrical

NOVEMBER 21, 2016

On integrating paid media to boost engagement with owned and earned content: #measurepr A4 Paid media digital metrics are easy to see in the ad platforms. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Research this.

Engagement 100

Engagement Banking Eventful Communities 100

Waxing UnLyrical

MARCH 13, 2015

Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Events Measurement & Metrics MeasurePR #measurepr Christine Perkett geoff livingston PR measurement SeeDepth Inc. #measurePR Recap: March Measurement Madness is a post from: Shonali Burke Consulting, Inc.

Consultant 100

Consultant Flickr Metrics Travel 100

Waxing UnLyrical

JULY 18, 2016

Measuring Mobile Marketing Requires Different Metrics. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Please share in the comments below. . Image: Roman Mager via Unsplash, CC Zero.

ROI 0

ROI Mobile Banking Analytics 0

Waxing UnLyrical

MARCH 6, 2015

If you look at the research report , you’ll see that metrics and analytical skills don’t even make the cut when it comes to hiring senior pros. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. billable by… pitching. Based in the Washington, D.C.,

Social Media 100

Social Media Compete Skills Consultant 100

Waxing UnLyrical

FEBRUARY 13, 2015

Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Measurement & Metrics Shonali Burke analytics Google Analytics PR measurement rebekah iliff' Analytics: the Sideways Approach to Measuring PR is a post from: Shonali Burke Consulting, Inc. Based in the Washington, D.C.,

Analytics 100

Analytics Case Study Proposal Consultant 100

Waxing UnLyrical

MAY 2, 2016

Why: “Likability is neither predictive of creative effectiveness nor highly correlated against other key metrics,” says Angie Jeffery as she explores why producing campaigns based on likability alone leads to “underperforming ads and millions of dollars in wasted media spend.”. Why Are So Many Likable Ads Ineffective? .

Hashtag 100

Hashtag Banking Training Consultant 100

Waxing UnLyrical

NOVEMBER 27, 2012

Of the alternative metrics that are (slowly) replacing AVE, measurements of engagement seem to be the most readily accepted. 16 #measurePR transcript , originally posted on Waxing UnLyrical , published by Shonali Burke. Louis headquarters, and the Missouri Chamber of Commerce and Industry. You just read Better Late Than Never: Oct.

Analysis 198

Analysis Metrics Questions Communities 198

Waxing UnLyrical

NOVEMBER 16, 2015

to messaging to content to media relations to metrics… I told you, it’s how I practice it! Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. it has everything from getting started (smart research etc.) Based in the Washington, D.C.,

Course 100

Course Module Training Consultant 100

Waxing UnLyrical

AUGUST 19, 2015

In addition to using the correct definitions of unique visitor counts and impressions, the media monitoring service for the Redskins might have used the following metrics to measure its earned media coverage: Message Penetration – percent of items that include one or more key message for the Redskins within each story. Julie O’Neil, Ph.D.,

Report 100

Report Committee Comparison Journal 100

Waxing UnLyrical

MARCH 11, 2016

On whether impressions are a valuable PR metric in a social age: A2: Impressions show reach, which is important, but not the final goal. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Meeting 100

Meeting Comparison Banking Retail 100