Convince & Convert
JANUARY 11, 2011
The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. and then applies some fancy algorithmic voo doo to arrive at a unified metric. PostRank Analytics solves this problem. Share of Voice.
Harp Interactive
MARCH 31, 2010
Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns.
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Kikolani
MARCH 13, 2011
Two key metrics I check include: Traffic - It’s hard to get exact numbers, but you can at least compare the traffic of another site to your own. If you’ve been following my writing for a while, you will notice I always find a way to throw in a mention for PostRank , and for good reason. Engagement Details on PostRank.
Waxing UnLyrical
OCTOBER 19, 2010
Results show as you type and before you finish typing the word opportunities, several potentially relevant results show up for VolunteerMatch and idealist.org. If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame.
Waxing UnLyrical
AUGUST 27, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? I wonder how respondents were thinking about and defining ROI. Read All About It!
Convince & Convert
SEPTEMBER 18, 2011
Content cannot be measured with a single metric , because no one data point can successfully or satisfactorily tell you whether your program is working. Instead, you need to create an array of metrics that are selected from four primary buckets: 1. Consumption Metrics. The key is to not stop your metrics train at this depot.
Waxing UnLyrical
FEBRUARY 1, 2011
Here are some of the insights from today’s chat: Definition of outcomes in public relations Seth said (and I’m pulling his answer over several tweets together, so it might not be verbatim), “There are two types of outcomes in PR: business outcomes and PR outcomes. Read All About It!
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