Ignite Social Media
MAY 9, 2017
In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. This means that whether you try to benchmark yourself or use a service, there will be key metrics you’re missing out on like true impressions and click data.
Sprout Social
APRIL 13, 2017
Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. Nielsen found 83% of Americans somewhat or completely trust endorsements and recommendations from people they know. Are you looking for a lift in brand awareness metrics? To gain social followers?
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Oktopost
JUNE 9, 2020
A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. You can use our employee advocacy sample survey as a starting point to create your own questionnaire. Building Trust. Share Data with Advocates.
Buffer Social
JUNE 12, 2016
Follower count is often considered one of the vainest of vanity metrics. Follower count is one of the metrics we keep a close eye on with our social media reports and audits. The Rutgers team ended up creating the term “meformer” after analyzing data from a sampling of Twitter accounts. I can relate.
Social Media Marketing
MARCH 20, 2013
Nielsen has profiled "zero-TV" households, and it has more than doubled since 2007 to more than 5 million households. This is a segment that will start being included in measurement samples for 2013-14. Danny Brown takes a look at the problem with reach as a viable metric.
Buzz Marketing for Technology
FEBRUARY 9, 2011
Socialmention – another free service for monitoring brands with a nice user experience (including some nice graphs and metrics) and the ability to do date range targeting. NMincite – This is the artist formerly known as BuzzMetrics, which is owned by Nielsen who is now in partnership with McKinsey. SENTIMENT BASED ANALYTICS.
Buffer Social
MARCH 16, 2017
Think of it as a spreadsheet of all your ads and their performance metrics — and it’s easier to use. Analyze the performance metrics of your Instagram ads. You will be able to see metrics such as the results obtained by the ads, the cost of the ads, and the amount spent. Are there any guidelines for Instagram ads?
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